Demineralized
whey is a free-flowing, yellowish powder that has no discernible
foreign odor. This powder is made from fresh pasteurized whey and is
a commonly used ingredient for a number of applications in the food
industry, including chocolates, confectionery, bakery, desserts and
ice creams, and dairy drinks. One of the most significant
applications of demineralized whey, however, is infant and baby
formula and it is the growing demand for infant formula that is
primarily driving the global market for demineralized
whey powder ingredients.
Q.
How is the infant formula application segment single-handedly driving
the market for demineralized whey powder ingredients?
A.
Demineralized whey powder ingredients are being increasingly used in
the production of infant formulas since the proportion of lactose,
protein, and essential minerals is as close as it can possibly get to
the composition of breast milk. The surging birth rates across the
globe, combined with the ever-rising demand for infant formula,
especially in developed and developing regions, have significantly
impacted the demineralized whey powder ingredient market.
Realizing
the potential this application segment presents, a number of leading
players in the market have shown a remarkable rise in interest.
Surrey-based Dairy Crest’s partnership with New Zealand dairy giant
Fonterra; the expansion of German dairy company Hochwald’s new
production plant in Hunfeld, central Germany, to increase its supply
of demineralized whey powder ingredients to the global baby and
infant food industry; and Fonterra setting up a whey processing plant
in the Netherlands to cater to the growing demand for children’s
milk formula in China are just some of the major developments within
the infant formula segment of the demineralized whey powder
ingredient market.
Q.
What is the outlook of the Asia Pacific demineralized whey powder
ingredients market compared to the trajectory of the global market?
A.
The global demineralized whey powder ingredient market comprises
Europe, North America, Asia Pacific, and the Rest of the World.
Western Europe and North America are two of the most mature markets
for demineralized whey powder ingredients at present owing to higher
levels of consumer awareness about the significance and benefits of
whey and the increased level of technological sophistication in most
whey processing facilities.
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The
Middle East and Africa region reportedly holds immense potential when
it comes to the demineralized whey powder ingredient market. This can
be attributed to the rising demand for packaged and convenience foods
and the increasing investments by companies in the form of
technological advancements in whey processing units. The Asia Pacific
demineralized whey powder ingredient market is poised for strong
growth over the next few years with a surge in the demand for
low-calorie and protein-rich foods. The growing consumption of
packaged foods, consistent promotional activities to further the use
of demineralized whey powder ingredients, and the rising focus of
large players in the lucrative markets of China, Japan, and India are
all likely to contribute toward the expansion of the Asia Pacific
demineralized whey powder ingredient market.
Q.
What are some of the key strategies adopted by companies in the
demineralized whey powder ingredient market?
A.
Some of the most prominent players competing in the global market for
demineralized whey powder ingredients are Kaskat Dairy, Eurosérum,
SPX Corporation, Senel (Holding) B.V., Dairygold Food Ingredients,
Valio Ltd., Van Lee Melkprodukten Barneveld BV, and Dairy Crest. Most
companies have been looking to expand their product portfolio in the
demineralized whey powder ingredient market in order to stay
competitive and to cater to the changing needs of the consumers.
In
addition to this, companies have also been focusing on strengthening
their global presence and partnering with other industry participants
for the development of innovative products and ingredients.
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