Potato
chips are the most proffered and major part of global snacks market.
Potato chips is defined as the thin slice of potato that is deep
fried or baked till it gets crispy.. The market can be segmented on
the basis of types such as , finger fries and crisps,. It can also
be segmented on the basis of the taste such as plain salted, chilly,
and flavored chips such as tomato, onion and cream among others.
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The
potato chips global demand has increased with the introduction of
different flavors to meet the taste preferences of varied consumers.
. The young generation has shown a positive response for new flavors
of chips and crisps. The preference for baked cheeps is increasing
to avoid the health hazards associated with deep fried chips.
Presently The companies are coming up with innovation such as low
sodium content in their chips to make it more preferred chips than
the rest varieties available in market. The potato chips and crisps
present huge potential for the innovations in recipes and flavors.
The
potato chips and crisp are considered to be the most consumed snacks
worldwide, the increase in disposable income, experimenting with new
flavors with different seasons, attractive marketing strategies to
make consumers to buy product are the major factors that influence
the consumers. Potato chips are served mostly as an appetizer, side
dish, or as snacks. Moreover increasing distribution network also
attributes to increase in the consumption of potato chips and crisps.
The
key market Brands for potato chips are Lay’s, Ruffels, Pringles,
Utz and Kettle among others. And the key players in the global
asphalt market are ExxonMobil, Imperial Oil, British Petroleum and
Shell Bitumen among others.
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