Organic
foods are food raised or grown without the use of any synthetic
chemicals, additives, coloring agents, genetic manipulation or
radiation on organic farm and satisfy the criteria set by the USDA
National Organic Program (NOP). The raw materials used in the
production of organic food & beverages are soybean, corn, spring
wheat, oats and others. Raw material suppliers and distributors such
as SunOpta, Earth Supplied products and Bio - Botanica inc. and
others supply various raw materials and ingredients to the
manufacturers of organic food & beverages for R&D and
manufacturing of these products. The global organic food &
beverages market in terms of revenue was valued at USD 70.70 billion
in 2012.
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The
market for organic food by products in 2012 was led by organic fruits
& vegetables accounting for 38.9% share of the market and is
expected to maintain their dominance in the coming years. Organic
frozen & processed food occupied second largest share in the
market in 2012 but it is expected to lose its market share by the
year 2019. Organic dairy products due to advancement in technologies
provide products with an extended shelf life; therefore it is
expected to increase its share by 2019. Organic meat, fish &
poultry products occupied a very small share in the market and are
expected to increase their market share in future due to development
of new and innovative products in this segment.
Organic
coffee & tea and non-dairy beverages together accounted for more
than 75% share of the global organic beverages market. However, in
terms of demand and growth, the market for these beverages is
stagnant as these have been in the market for a while now, with
little or no new product development. On the other hand, others
segment which includes beverages excluding wine & beer is the
highly attractive market, and is expected to drive the market for
organic beverages over the next six years. Organic beer & wine is
the other most attractive segment of organic beverages market, and
are expected to grow at a higher rate of 24.5% from 2013 to 2019.
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The
global organic food & beverage industry is spread around the
world, with many countries currently producing and exporting these
products. Traditionally, Europe and North America were the major
markets for organic food & beverages products. But, increase in
the demand for organic food & beverages products in Brazil,
Mexico, China, India, and Argentina have gained the attention of
manufacturers, prompting them to expand in these countries. In
future, Asia Pacific market is expected to be the most promising
market expected to grow at a rate of 28.2% from 2013 to 2019 with
economies such as India, Japan, Australia and China being the chief
contributors. The growth in the market is driven due to rising green
consciousness and growing awareness and affinity for organic
ingredients. Rest of the World (RoW) is also expected to increase its
market share by 2019.
The
organic food & beverages products market is a highly fragmented
market with players accounting for very less market share in 2012.
Hain Celestial Group Inc due to its wide range of product portfolio
and brands is the market leader of the organic food & beverages
market. Premium brands are targeting high-end retailers while other
brands are targeting supermarkets, club stores, discount store and
health food stores. Private labels of retailers are becoming
prominent and are the most successful in the organic food &
beverages products market. Companies such as 365 Everyday Value/Whole
Foods, Starbucks and Amy's Kitchen Inc are some of the major players
of this market.
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