The
Europe
baby drinks market for is fueled by the rising number of women in
the region’s workforce, an increased number of product options,
busy lifestyles of parents, and rising consciousness about children’s
health, states a new market research report published by TMR.The
report is titled “Baby Drinks Market - Europe Industry Analysis,
Size, Share, Growth, Trends and Forecast 2015 - 2021,” and is
available on the company’s website for sale.The report states that
the market will register a healthy 3.50% CAGR over the period from
2015 through 2021, marking a rise to a valuation of US$20.4 bn in
2021 from US$15.9 bn in 2014, if the prediction holds true.
So
as to make the complex market data easy for comprehension and
application, it has been broken down according to major segments and
regional markets. The market has been examined on the basis of
product type and country.
On
the basis of product type, the market has been segmented into infant
formula and baby juice. The segment of baby juice has been further
segmented into ready-to-drink baby juices and concentrated baby
juices. Country-wise, the market has been analyzed for Germany,
Spain, France, Sweden, Italy, U.K., and the Rest of Europe.
Of
the key product types examined, the segment of baby juice has
witnessed a significant rise in popularity in recent times owing to
rising acceptance and rising awareness among parents about the
variety of baby juices available in the market. Of the two major
varieties of baby juices examined in the Europe baby drinks market,
the segment of ready-to-drink juices held a larger share in the
overall market. The fact that these juices do not require additional
preparation time seems to have worked in this market segment’s
immense popularity.
However,
the overall segment of baby juices faces the challenge of a low
penetration rate and a relatively weaker distribution chain as
compared to other baby food products, limiting its overall popularity
in the European market. Moreover, the high sugar content of baby
juices is also a factor limiting its overall appeal among parents.
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Based
on geography, the Europe baby drinks market was led by France in
terms of revenue in 2014. Factors behind France’s leading position
in the market were busy lifestyles of parents, an increased level of
acceptance about baby drinks as a wholesome baby food option, and the
favorable government policies. These factors are expected to continue
favoring the increased adoption of baby drinks in France over the
forecast period as well. Spain and the U.K. are also major
stakeholders in the Europe baby drinks market, with the U.K.
accounting for a major 16.30% in the overall European market 2014.
Some
of the major vendors operating in the market profiled in the report
are Mead Johnson Nutrition Company, H.J. Heinz Company, HiPP GmbH &
Co. Vertrieb KG, Nestle S.A., and Danone.
The
market has been segmented as follows:
Europe
Baby Drinks Market, by Product
- Infant formula
- Baby juice
- Concentrated baby juice
- Ready-to-drink baby juice
Europe
Baby Drinks Market, by Country
- Spain
- Germany
- France
- Italy
- U.K.
- Sweden
- Rest of Europe
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