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Tuesday 31 July 2018

Apple Butter Market to Witness Steady Growth During the Forecast Period 2017-2025

Contrary to its name apple butter does not contain any traces of dairy-based ingredient as its preparation involves no dairy products, however, the term butter is used to define its butter-like physical characteristics and its application as a spread. Apple butter is a traditional condiment originating in the Europe and also being used traditionally in North America. Apple butter is a fruit butter which is prepared from apples that can be either fresh, frozen, or dried in addition with other ingredients such as cider, spices, sweeteners etc. by a long duration of slow cooking until the sugar present in the mixture caramelizes, giving apple butter its characteristic deep brown colour. Majority of the manufacturers add apple cider as an ingredient in the preparation of apple butter to improve its flavour and acid content. Addition of apple cider also provides the similar taste of apple butter which is produced by traditional or old-fashioned methods, thus enhancing the palatability of the product and increasing the demand for apple butter among the consumer. Furthermore, many key players also add a small amount of vinegar and spices such as cinnamon, cloves, nutmeg etc. to give their product a distinct character, which helps them in differentiating their products from the others. In the recent years, preference for traditional condiments that date back is steadily regaining traction among various consumers worldwide. Thus, consumers around the world have been developing a taste for dishes that contain condiments such as apple butter and this is a key factor expected to drive the growth of the apple butter market over the forecast period.


Increasing urbanization has led an explosive growth of ready-to-eat and ready-to-cook food products worldwide owing to the hectic lifestyles of consumers. In addition, consumers are also developing taste for traditional cuisine, condiments, sauces etc. as consumer perceive them to be more nutritional and minimally processed, which is expected to drive the growth of apple butter market over the forecast period. However, lower shelf visibility of apple butter in many countries of APAC, Latin America, and MEA region, owing to the low concentration of manufacturers coupled with lower consumer awareness of apple butter is anticipated to restrain the growth of global apple butter market over the forecast period. Furthermore, apple butter is highly susceptible to spoilage and thus to prevent the growth of the harmful microorganism, many manufacturers add chemical preservatives and high fructose corn syrup, thus creating a negative impact among health-conscious consumers and is expected to hamper the growth of apple butter market in the near future.

On the basis of the regional outlook, apple butter market is segmented into five different regions: North America, Latin America, Europe, Middle East and Africa and Asia Pacific. On analyzing the Apple Butter market at the global level, North America is expected to dominate the apple butter market followed by Europe, owing to increasing traction of apple butter products as it being consumed traditionally.


Some of the major players operating in apple butter market include Eden Foods Inc., Musselman's, SHILOH FARMS, Walden Farms International, White House Foods, The J. M. Smucker Company, Knoblock and Company, Colorado Cherry Company and other regional players.

Boysenberry Extract Market To Increase at Steady Growth Rate

In the rising world of modernization and corporate culture, individuals have started to become health conscious and started to take care of their diet. People are curious about what they consume and tend to include healthy foods and supplements in their diets. Owing to busy schedules, individuals often sacrifice their diets. To balance their diets, people have started to include dietary supplements and functional foods in their diets. Boysenberry is a large bramble berry which grows on trailing vines cultivated in North America and New Zealand, and are available during late springs and early summers. Boysenberry extract is extensively used as a flavoring agent in variety of foods and beverages. Boysenberry extract is considered as superfood supplement as it is a rich source of vitamin C, anthocyanins and anti-oxidants which helps in maintaining individual’s health.


On the basis of region, boysenberry extract market is holding the highest share of consumption in North America, followed by Europe. Asia Pacific seems to be the most lucrative market due to which boysenberry extract market is expected to grow during the forecast period at a significant rate.

Due to change in the market trend, people are more interested in natural products which will play an important role in fueling the growth of present Boysenberry Extract market. Increasing awareness of functional foods and dietary supplements is expected to drive the market over the forecast period. Awareness about associated health benefits of Boysenberry extract as a dietary supplement, food ingredient etc. is also expected to drive the sales. Widely known benefits of Boysenberry extract in improving eye vision is also expected to be a driving force over the forecast period.

Usage of Boysenberry extract along with other medications could be allergic to someone who is allergic to blackberries and raspberries, which could be considered as a restraint, which could adversely affect the sales. Consumption of healthy food products and dietary supplement is trending across the globe.

Depending on the geographic regions, global Boysenberry Extract market is segmented into five key regions: North America, Latin America, Europe, APAC, and MEA.

In terms of the total market size of the Boysenberry extract, North America and Europe accounts for a market share of more than 50% and is expected to dominate the Global Boysenberry Extract Market during the forecasted period.

Asia Pacific Boysenberry Extract market is expected to grow at significant rate in terms of consumption during the forecast period because people have started to opt for healthy products and dietary supplements. The Middle East and Africa is expected to grow steadily in the forecast period as disposable income is increasing in the region.

Population around the globe is getting aware slowly about the health benefits of Boysenberry Extract and dietary supplements.


Some of the prominent manufacturers of Boysenberry Extract are Amoretti, Flavor Producers, Inc., Vege Tech Co., Brewer’s Best, and other regional players.

Date Syrup Market Trends and Segments 2017-2027

Date syrup is made from dried dates and adds a rich sweetness to recipes. It is promoted as a healthier and more natural alternative to brown sugar, although it is quite expensive. Date honey, date syrup or date molasses is a thick brown, very sweet fruit syrup extracted from dates. It is widely used in North Africa and the Middle East for cooking. It is a natural excellent sweetener, very versatile and can be used wherever molasses, sugar, and syrup are traditionally used. Date syrup is made in a way that all the nutrients and goodness in the dates are preserved. The date syrup is sweet and good for making cakes, biscuits, bread, muffins, fruit bars, and desserts. Dates are a good source of vitamins, potassium, and fibers.


Date syrup offers opportunities in the food industry to create unique liquid products like juice blends, yogurt drink, and other beverages. In addition, it is used in wines, spirits, and vinegar through the fermentation of sweet syrup liquid/pulp.

The key drivers for the Date Syrup market include the health conscious segment of people and the westernization, awareness, and availability for healthy substitutes like date syrup in the market. Also, its wide use in various baked goods by the bakeries and cafes is expected to grow the market globally. Date syrup in the baked goods provides sweetness and moisture retention, which helps retard staling of products.

The rising innovations in the bakery sector and the growing trend towards the use of organic products is projected to rise the market.

Date syrup makes a great substitute and is widely used as an ingredient in middle-eastern cooking. The date syrup is mixed with tahini, and spreading on bread or toast for breakfast or drizzle over yogurt or is added to sauces, gravies, and dressings.

Date syrup is thick, dark brown and super-sweet, and it’s commonly used for cooking in the Middle East, to add flavor to everything from chicken dishes to desserts. In the Middle East, often date molasses is eaten as a breakfast. The people mix date molasses with tahini paste and serve the peanut butter stand-in with bread.

In Israel, date molasses drizzled over roasted cauliflower and enriching sautéed eggplant. The people use it in yogurt, salad dressings, and braising liquids—anywhere that honey or maple syrup might go—to impart a concentrated dried-fruit richness.

Date syrup is also used for personal care and cosmetic purposes in the form of the face mask and hair masks. It is widely consumed as a health-related product by pregnant ladies, iron deficient people and as energy boosters, globally.


Some of the prominent players to Date Syrup are Lion Dates Impex Pvt Ltd., Al Foah, Galil Foods, Community Foods Ltd, Clarks UK Ltd, and various other regional manufacturers.

Pitaya juice Market to Register a Healthy CAGR for the Forecast Period 2017-2025

Pitaya fruit also known as dragon fruit is native to Mexico and cultivating in countries such as Vietnam, Malaysia, Thailand and South American countries including Ecuador and Colombia. The verities of the fruit vary in color from yellow to pink, and the juice extracted from the fruit is popularly pink to purple colored. The juice of dragon fruit/ pitaya is also used with other fruit juices as well as alcoholic beverages. Various health benefits are associated with this fruit juice and is often marketed as a super fruit with rich antioxidant content, this has attracted consumers and led to a high value demand from health conscious consumers across the globe.


Exotic fruits makes up for a relatively small share fruit production and exports, moreover a very less proportion of the same is goes for processing, but this has still created a high demand from major import markets in the European region where the consumption demand remains very high. Markets for the fruit as consumed fresh as well as processed is concentrated in the Asian region, countries such as Vietnam, China, Thailand, Indonesia, Korea and Japan. China is the single largest importer the fruit and constitutes high consumption of pitaya juice in terms of volume consumed. However a high demand surge is derived from countries such as Germany, France, Italy, U.K. and the U.S., these countries constitute the biggest importers of this fruit outside Asia, in both fresh and processed forms. Vietnam has a high popularity of pitaya juice and is considered an important health fruit with high antioxidants, the rarity of the fruit makes it unique and exotic across the globe. Considering the global demand for pitaya on a rise, Vietnam which the major supplier of pitaya and pitaya juice has increased its production area and the total output drastically in the last five years. Nearly ten-fold increase has been registered in the total area under production for pitaya. The North American region has most of its suppliers of the fruit from the South American countries, Ecuadorian and Colombian pitaya are imported into the U.S. as juice concentrates and mostly fresh fruits. In the Middle East, Israel, is one of the important producer as well as consumer of pitaya juice and the organic variant of Israeli pitaya has gain popularity in the local as well as European market. The shelf life of pitaya is also relatively less and this creates a challenge in transporting the fruit globally, this is creating a hindrance achieving the efficient supply of the fruit. The juice format also struggles with same and the overall supply remains restricted.


Most of the production of the processed fruit products is done locally, however overseeing the demand in the global market for these exotic fruits, some International players have also started a dedicated product for such fruits juices, powders and concentrates. New innovative companies throughout the globe have also emerged as powerful brands in the respective regions. Moreover growth in organic fruit consumption, has created a rise in demand for different processed products made from these fruits and vegetables. A great potential for market is observed as the major producers of finished goods demand for a large supply of organic fruits including organic pitaya. The market for pitaya juice is small but promising and thus manufacturers have to adapt a product development and diversification strategies. Some of the key players in the market for pitaya juice are: Great Sun Pitaya Farm Sdn. Bhd., Pitaya Plus, Bai Brands (Dr Pepper Snapple Group, Inc.), Welch Foods Inc., Juicy Juice (Harvest Hill Beverage Company), Nam Viet Foods & Beverag Co., Ltd., Madam Sun Sdn.Bhd, Biourah Herbal (M) Sdn Bhd among others.

Fermented Cereals Market Segments and Key Trends 2018-2028

Humans have been aware of the fermentative activities of microorganisms since the beginning of human civilization. With the utilization of microorganism, humans have been producing many fermented food and beverages. Likewise, fermented cereals have also been used to make many traditional food items for a very long time across the globe. Fermented cereals are fermented with the help of lactic acid bacteria. Preparation of various traditional food by fermented cereals remains as a house art. Fermented cereals are used to produce batter in homes as well as food industries. Fermented cereals are accounted to be one of the most important sources of carbohydrates, vitamins and minerals for people all over the world. The consumption of fermented cereal has increased among health-conscious people as fermentation process the level of non-digestible poly and oligosaccharides along with carbohydrates. The demand for fermented cereals is expected to rise owing to the increased level of lysine, fibre, and dietary proteins.


Fermented foods contribute to about one-third of the diet worldwide. So, fermented cereals also become an important part of human food. Owing to the health benefits of fermented cereals such as optimization of the immune and digestive system, improvement of mood and detoxification of body is expected to drive the growth of the fermented cereal market over the forecast period. Fermented cereals are witnessing increasing adoption across various end-use industry sectors such as baking, functional foods etc. This is attributed to increasing consumer awareness due to rising inclination towards products that offer health benefits. Moreover, the heat required to cook fermented cereals is comparatively less, which help the working women population to prepare food for their family at a very less time.


Some of the key players operating in the global fermented cereals market are: iD Fresh Food, Yamato Soysauce & Miso Co., Ltd., PepsiCo, Inc., Puratos, IREKS GmbH, Ernst Böcker GmbH & Co. KG, Philibert Savours, Gits Food Products Pvt.Ltd, Lesaffre, Kampffmeyer Food Innovation GmbH, Dr. Otto Suwelack Nachf. GmbH & Co., Lesaffre, Philibert Savours, The Kornspitz Company GmbH, Maverix Platforms Pvt Ltd, Lallemand Inc., Aadhya Foods and MTR Foods Pvt Ltd.

Beverage Fining Agent Market Trends and Segments 2018-2028

The way in which consumers perceive and interact with beverage items is constantly evolving and has long influenced the beverage industry. With the continuous increase in population, the global production and consumption of various beverages has also increased. Consumption of beverages in different regions of the world is linked to various factors, such as standard of living, demand and supply of different types of beverages in the particular region, recent trends and other market dynamics going on in the market. When it comes to some alcoholic beverages, such as wine and beer, and non-alcoholic beverages, such as juice or carbonated drinks, quality becomes the most important aspect. Beverage fining agents are agents which not only help in removing undesirable elements from beverages, but also enhance their taste. Beverage fining agents are generally selected based on the kind of impurity a beverage manufacturer needs to remove. Since ages, egg albumin has been used as a beverage fining agent for wine refining as it gives a softening effect to the final clarified wine. Some beverage fining agents help to remove harsh flavor from a beverage while others help with effective removal of particles.


Beverage fining agents have emerged as a prerequisite in the beverage manufacturing process. One of the major factors driving the growth of the beverage fining agent market is that beverage fining agents help in stabilizing beer and getting rid of unwanted particles that affect the overall taste and quality of fruit juices and wine.

The above diagrammatic representation shows major countries and their production and consumption share in the world total for fine wine. Italy, France and Spain are the countries with a major share. These make use of beverage fining agents for fining of wine and hence, the European region dominates the fine wine market. The other regions are expected to increase the production of fine wine in the coming few years and hence, an increase in demand for beverage fining agents is being expected.

Some of the key players operating in the global beverage fining agent market are Erbslöh Geisenheim AG, Ashland, Ingridion Inc, Tolsa Group, Eaton Corporation, BASF SE, DSM Chemicals, Dow Chemical Company, Akzonobel Chemicals, Scott Laboratories, AGROVIN, KOMPASS TERNATIONAL, SA W. R. Grace & Co. and CP Kelco among others. Launching new product variants, acquiring smaller players in the market and generating awareness about the benefits related to fining of beverages through various promotional activities and programs are some of the key strategies being followed by companies to support market growth in near future.


Cocoa Enhancers Market to Register a Healthy CAGR for the Forecast Period, 2018-2028

Cocoa enhancers are compounds that are added to food and beverages to supplement the natural cocoa flavor. Cocoa has a unique position in the flavors industry due to its soft melt?in?the?mouth and unique sensory properties. The cocoa aroma is contributed by various compounds, including the non-volatile and volatile chemical components. Various technological enhancements have been done to enhance the cocoa flavor, combining chemical, physical and biological factors of multiple cocoa alternatives. Cocoa enhancers are gaining traction due to their use in healthy foods and specifically, among children, who prefer chocolate to cocoa flavors.


Cocoa enhancers are low-cost cocoa substitutes offering similar flavor, quality and nutrition as that of cocoa. One of the biggest advantages of Cocoa enhancers is that their thermal stability, strength and flavor impact is identical to that of cocoa. Europe followed by North America is projected to dominate the cocoa enhancers market, in terms of consumption, due to higher concentration base of cocoa end-use industries. Among various end-uses of cocoa enhancers, chocolate and confectionery are projected to drive high demand for cocoa enhancers over the forecast period. Chocolate processing is concentrated in European countries, mainly the Netherlands, which will be a potential country for the use of cocoa enhancers.

A rise in demand for overall cocoa alternatives due to increasing cocoa prices and fluctuating supply of cocoa annually is expected. Between 2010 and 17, world’s cocoa production grew at the rate of 0.99%, while world cocoa grindings increased at the rate of 1.16%, indicating a supply-demand gap for cocoa, which has compelled end-use industries using cocoa as an ingredient to look for cocoa alternatives, including cocoa enhancers. Africa holds nearly 72% of world’s cocoa production share and indicates higher supply concentration. This scenario also has encouraged distant countries to utilize their existing natural and synthetic ingredients as cocoa enhancers which are compatible with the intended product applications.

Some of the key players operating in the global Cocoa Enhancers market are Chefs Flavours Ltd, Charkit Chemical, PureCircle, Signature Flavors, Flavor Dynamics, Inc., Weber Flavors and Taytonn, among others.


Changing consumption patterns along with growing demand for cocoa alternatives has opened opportunities for cocoa enhancers. This scenario has encouraged various food and beverage ingredient companies to introduce innovative products including cocoa enhancers to meet consumer demand for cocoa flavor. Additionally, growing consumer demand for lower-fat and low-sugar content ingredients for cocoa-end use products will also have a positive impact on the cocoa enhancers market.

Monday 30 July 2018

Mulberry Leaf Extract Market Dynamics, Segments and Supply Demand 2017-2027

Mulberries are the deciduous species belonging to the family-Moraceae and genus-Moros. The leaves of particularly the white mulberry (Morus Alba) out of the other existing species are a source of various nutrients such as riboflavin, iron, vitamin C, vitamin K, potassium, calcium and phosphorous and hence its extract is consumed by humans. A significant amount of dietary fiber, as well as a wide range of organic compounds, including phytonutrients, anthocyanins, zea-xanthin, resveratrol, lutein, and various other polyphenolic compounds, are also present in the leaves of mulberries. The silkworms from which silk is obtained derives its food from the leaves of the white mulberry. The health benefits of mulberries include their ability to lower cholesterol, help in weight loss efforts, increase circulation, improve digestive health, lower blood pressure, slow down the aging process, protect eye health, build bone tissue, boost the immune system, improve the overall metabolism of the body and prevent certain cancers.


If the portion of a population that suffers from high glucose levels is computed in the U.S, the estimate comes to an alarming rate of 80%. Waiting for a longer duration to address the issues regarding blood sugar increases the chances of a person becoming diabetic which can further increase the risks of stroke, kidney failure, and cancer. Switching to a natural way to inhibit diabetes and inducing a normal blood glucose levels is one of the primary drivers of the global mulberry leaf extract market. Apart from its numerous medicinal properties, the mulberry leaf extract has gained widespread recognition in the dietary supplement industry since it contains a high amount of dietary fiber. The fiber can reduce the occurrences of bloating, cramping and regulate cholesterol levels. In the cosmetics industry, the use of mulberry leaf extract is advancing as an essential ingredient to aid skin lightening.

Mulberry leaf extract market is localized mainly in Asia, North America and Western Europe at present across the nations of Japan, Germany, France, Korea, China and the United States. In the recent years, the mulberry leaf extract market has experienced a remarkable growth in Japan and the US in terms of demand. In terms of its usage, Japanese and Korean markets are thriving in the cosmetics industry while the Western European and the US markets primly focus on the pharmaceutical sectors.

Some of the key players which are driving the mulberry leaf extract market forward globally are Vitamin World, Inc, Swanson Health Products, Nu Vitality, Futurebiotics, NAVITAS NATURALS, Bio Nutrition, Inc, Astrida Naturals , India Herbs, Immortalitea, Procter & Gamble and others.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.


Monk Fruit Sugar Market Expected to Expand at a Steady CAGR through 2027

With the need to curb down the all-time sugar intake, alternative sweeteners have gained a significant priority among the health conscious consumers. But, artificial sweeteners contain chemicals and ingredients that have the possibilities of causing harmful side effects and some might also have high- calorie content. But sweetener derived from original fruit, monk fruit sugar being one of them, are known to be less harmful than chemical additives. Monk fruit is a sub-tropical sweet melon that has its usage mainly for its healing attributes. Monk fruit sugar is widely accepted as a revolutionary way of sweetening food and beverage products without any harmful effect of sugar substitutes and conventional sugar. Monk fruit sugar market witnesses a significant demand owing to the calorie-free sugar extract. Strong demand from the consumers, food and beverage industry and pharmaceuticals is expected to fuel up the global monk fruit sugar market.


Owing to the consumers’ increasing awareness about low-calorie food diets, natural and low-calorie sugar processed from monk fruit is considered to be a healthy choice. Owing to the presence of high antioxidant levels, monk fruit sugar can be preserved for a long period of time without losing out its valuable nutrients. Monk fruit sugar is extracted from dried monk fruits that is considered to have insignificant amounts of glucose and fructose. Monk fruit sugar market is expected to witness a high demand owing to its health benefits such as cooling agent. Monk fruit sugar acts as a cooling agent for the human body to cure fever, heat strokes, and sore throats. Monk fruit sugar is proven to have anti-carcinogenic effects as compared to other fruit sugar sweeteners. Other health benefits such as combating infections, fatigues, diabetes contribute the growth of global monk fruit sugar market. Demand from food and beverage and pharmaceutical industry also contribute significantly to the increasing demand for monk fruit sugar market. Food and beverage manufacturers, in order to meet the consumer demand for healthy and low-calorie, delicious food use monk fruit sugar for food products such as desserts, health drinks, jams, jellies, sauces and others. Monk fruit sugar has a valuable application in the pharmaceutical industry in medicines that help in curing cough, respiratory ailments, constipation, and diabetic treatment. Owing mainly to the health benefits, monk fruit sugar market is set to witness an increasing demand over the forecast period.

Monk fruit is an expensive and a rare fruit, therefore importing monk fruits can be very difficult and costly too. Availability of monk fruit sugar is challenging as compared to other fruit sweeteners, therefore, these potential restraints can hinder the growth of global monk fruit sugar market.

Key players operating in the global monk fruit sugar market include Archer Daniels Midland Company, and Monk Fruit Corp.


The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

Corn Gluten Meal Market, 2017-2025 by Segmentation Based on Product, Application & Region

Corn gluten meal (CGM) is one of the useful byproducts obtained from the corn milling industry which has a variety of applications in the industries such as the food and beverages and agriculture. Owing to its high-protein content, corn gluten meal has been traditionally used as supplement in the hog feed industry and typically doesn’t contain gluten. Recently, it has been popularly used as a cost-effective aquaculture feed, in making corn-based snack products, and in various common food and feed products. In recent years, there have been widespread interest in the usage of corn-gluten meal as a pre-emergent herbicide due to its weed-inhibiting properties. There is soaring popularity among agriculturists world over, especially in developed nations, for exploring the application of CGM as an organic alternative to common chemically-derived herbicides.


The scope has been highly debated in recent years and several studies and field trials in the U.S. majorly investigate the effectiveness of corn gluten meal as natural pre-emergent herbicide in controlling a variety of weeds and their superiority over chemical-based pesticides. Typically containing 10% nitrogen by weight, corn gluten meal released into the atmosphere over a period of three to four months. It prevents seeds from forming roots during germinating, and when already germinated, CGM can only act as a fertilizer for the weeds. In addition, unarguably, corn gluten meal is not helpful in providing post-emergent weed control. The timing of the application is also critical. Moreover, the failure to apply an adequate weed removal method prior to its application may actually act as counter-effective by boosting the growth of the weed.

Corn gluten meal is a byproduct of corn milling process and is a natural substitute for synthetic herbicides as it also prevents grass and weed seeds from sprouting without hurting existing plant. It has high value in pet food industry due to its natural high-protein content, it is used in aquaculture feed too as it is cost-effective than the fish meal. Corn gluten meal is a high source of carbohydrates, iron, and phosphorus. One of the major use of corn gluten meal is to add texture and taste to the product. Corn gluten meal is produced in different forms like dry-loose, dry-pellets and wet. Corn gluten meal contains 10% nitrogen by weight, which makes it a good fertilizer for plants with well-established roots. Corn gluten meal offers non-toxic weed and feed product which is more effective than traditional or chemical based weed and feed product.

The corn gluten meal market is primarily driven by the rise in demand for corn based snack products as well as gluten free products. Where current trend leads to continuous product innovation and development in terms of ingredients and product variants which is essential for the sustainability in the industry. Growing demand for the corn flour by snacks manufacturers worldwide is also responsible for driving the market growth. Due to long-term ecological effects of synthetic chemicals consumers are shifting towards the natural weed and feed control products which includes corn gluten meal. Also, in Ontario pesticides are banned due to unnecessary risk to human health which increased the demand for the corn gluten meal. One of the key driver for the increase in demand for the corn gluten meal is use of ethanol as a fuel is increasing worldwide which is obtained from corn gluten meal.

Corn gluten meal can be segmented on the basis of its forms as, unprocessed corn gluten meal, granulated corn gluten meal and pelletized corn gluten meal. Unprocessed corn gluten meal have powder structure and is applied directly on the plantings, granulated form is a spreader which is mixed with water for use and pelletized can be broadcast by hand.

Corn gluten meal is segmented on the basis of application as herbicides in lawns for feed and weed purposes. Corn gluten meal is used as animal/ pet feed and as taste enhancer. Also, it can be used as animal or pet food as it is source of proteins, energy and pigments. Corn gluten meal is typically used for poultry feed, cattle feed, pig feed and aqua feeds.

Corn gluten meal is segmented on the basis of process as wet-milling process and dry-milling process. Wet-milling process is done to remove high value corn-oil and the remains are used as an animal feed. It has high processing cost but can produce variety of products. Dry-milling is less versatile and used in the ethanol production process, the end product for this process is ethanol and low-value animal feed.

Corn gluten meal market can be segmented on the basis of regions as, North America, Europe, Asia-Pacific, Middle East and Africa and Latin America. China is growing rapidly in the consumption of corn gluten meal using it as a crap feed, also China is largest producer of corn gluten meal as it owns large corn starch processing sector.


 Corn gluten meal market is dominated by the some of the key players like Cargill, Ingredion Incorporated, A.D.M. Engineering, Tate & Lyle plc., Sodrugestvo Group S.a., Agridient Inc., Pawar Agro Industries, Paramesu Biotech Pvt. Ltd., Meihua Holdings Group Co., Ltd., Zhucheng Xingmao Corn Developing Co. Ltd., Zhucheng Dongxiao Biotechnology Co. Ltd. etc. among others.

Rice Vinegar Market Revenue, Opportunity, Segment and Key Trends 2017-2025

Rice vinegar is most recurrent in the cuisine of Asia, predominantly used in China, Japan, and South Korea. Rice vinegar is slightly milder than the western vinegar so it is preferably used to maintain the originality of the food. Rice vinegar is a liquid, produced from the fermentation of rice or rice wine. Rice vinegar is used as condiment, and medicine for routine use. Rice vinegar is also utilized as a preservative in poultry products and processed meat. Since, the rice vinegar is used as preserving agents in food industry, the growth in demand for rice vinegar is highly relatable with the performance of overall food & beverages industry. Increasing demand of packaged food and fast paced lifestyle are driving the market of rice vinegar, used as a preservative of the food.


Rice vinegar can be used in culinary as condiment and preservative. Rice vinegar is also used in production of beer and wine. Rice vinegar serves also in the medicinal industry for medicine production.

Among all these segments hypermarket/ supermarket is expected to register relatively higher value share during the forecast period. Increasing penetration of hypermarket/supermarket especially in developing countries coupled is expected to drive the segment growth of rice vinegar over the forecast period. Online retailing is expected to register relatively higher growth in rice vinegar market over the forecast period. Rising consumer inclination towards online purchasing of products is expected to support the segment growth of rice vinegar over the forecast period.

In terms of geography, the global rice vinegar market has been divided into five key regions including North America, Latin America, Europe, Asia-Pacific and Middle East & Africa. The global rice vinegar market is expected to register healthy CAGR during the forecast period. Asia-Pacific is anticipated to be the dominant market for global rice vinegar market followed by North America and Europe. While all the market of rice vinegar is centered with East Asian countries like China, Japan, and South Korea.

Continuous product launch with the variety of flavors is a key trend in the market. In addition, organic and gluten free vinegar is the emerging trend in the market. The growing demand of salads coupled with increasing number of fast food restaurants across the globe is expected to support the market growth over the forecast period. Also growth in the market for culinary such as dressing and dips, sauces, salad and sandwich spreads etc. is likely to drive the rice vinegar market in near future. Rice vinegar is used as an agent which helps in suppressing bacteria and pathogens in food. Prominent fame of Chinese food and Japanese food like-Sushi increases the demand of rice vinegar. The demand of on to go snacks kicks rice vinegar market. Increasing number of health conscious people, rice vinegar serves flavor without calories so prevents obesity and easy availability in online market are the major driver for the rice vinegar. Whether some people could be allergic to the rice vinegar, is a restraints.

Some of the key players operating in rice vinegar market include Marukan Vinegar (U.S.A) Inc., Lim Siang Huat Pte Ltd, Mizkan America, Inc., Sid Wainer & Sons. , KIKKOMAN SALES USA, INC., PANOS brands, Eden Foods, Inc.


Barley Grass Market Shares, Strategies and Forecast Worldwide 2017 to 2025

Barley is a yearly grass, which can be grown in diverse climatic conditions. Barley grass is the leaf of barley plant. Barley is considered to be the first cereal grain, cultivated by the human. The enzyme-rich ingredient in barley grass provide vitamins, minerals, and other nutrients as nature intended, with all naturally occurring co-factors, these whole foods contain thousands of yet to discovered nutrients that can’t be isolated and put into vitamin/mineral supplement so it’s better to take whole food nutrition instead other supplements. Different kind of food supplements have also formed by barley grass. Barley grass helps in neutralizing the oxygen free radicals because it is a powerful antioxidant. China or Egypt is most likely the center of origin for the cultivated barley.


The segmentation of barley grass market is done on the basis of form, application, and type of origin.

Based on the form, the barley grass market can be segmented into solid form and liquid form. There are various supplement powder and tablet available in the market, those come in solid form. Whether different kind of juice falls in liquid form.

Barley grass market can also be segmented on the basis of application as food and beverage, pharmaceutical, and personal care. Barley grass is used for food supplement, juice, animal feed. 70% barley grass is used in the brewing industry in USA and China. Barley grass is also used to make pharmaceutical tablets for cancer preservation, hyperlipidemia, antioxidant activity etc. Soaps and different cosmetics are made up of barley grass.

Based on the type of origin; Barley grass can be segmented in organic barley grass and natural barley grass.

Depending on geographic regions global barley grass market is segmented into five key regions: North America, Latin America, Europe, APAC, and MEA

Russia, USA, India, and China are the major producers of the barley grass. While France, Germany, Italy, Spain, U.K. are the major consumer of barley grass which comprise more than 1/3 of the market.

The global barley grass market driving due to increasing demand for barley grass in many consumers’ as it has many health benefits. Barley grass contains comparatively high antioxidant content which makes it popular with health-conscious consumers. Increasing demand for natural food and beverage also kicks the demand of barley grass. Due to energy boosting property along with the health benefits consumption of barley grass is increasing in the corporate world. The trend of energy drink brand like Red bull is increasing globally which is driving barley grass market. The trend of adding varieties of flavors in the barley grass is also driving the market in youths globally. Easy availability of barley grass products in retail shops, supermarket/ hypermarket, and online stores is one of the key drivers of barley grass market.


Some of the key players identified across the value chain of the global barley grass market include: The Synergy Company, Green Foods Corporation, SWANSON HEALTH PRODUCT, Zokiva Nutritionals, LLC, Morlife Store., Vitafit, Vimergy etc. among them.

Ciabatta Market Set for Rapid Growth and Trend by 2024

Ciabatta is an Italian slipper bread which is produced as white bread and brown bread, white ciabatta manufactured from wheat flour, salt, water, and yeast. Ciabatta is first created in 1982 by a baker in Verona, Veneto, Italy, in reaction to the acceptance of French baguettes. Ciabatta is broad, flat and, elongated, and is baked in numerous variations. The ciabatta found in Umbria, Tuscany, and Marche differs from bread that has a dense crumb and firm crust, to the bread that has a more open texture and crisper crust. In Rome, ciabatta is frequently seasoned with marjoram. The loaf of ciabatta is broad elongated, and flattish and, also a slipper, and also be collapsed in the middle. Ciabatta has majorly prominent and popular across Europe and in the U.S. (United States), and is broadly used as a sandwich bread.


The major factors driving the growth of ciabatta market are growing trend towards vegetanism boost market growth, Westernization of food habits, health related concerns, rising awareness to eat healthy food, rising urbanization, and increasing disposable income. Moreover, the increasing number of fast-food chains has raise the consumption rate of ciabatta, and also the wide variety of ciabatta products availability at supermarkets hypermarkets, online retailing, local vendors and mini marts is the factor responsible for the growth of ciabatta market. In addition, the ciabatta market for baked food product, pastries and other fast food is majorly driven by increasing demand for comfort food and swiftly changing consumer’s lifestyles. Further, also the changing nature of individual’s by individual preference has lead leading manufacturers or retails to invest substantially in product advancement and innovation. To fulfil the constant-changing taste preference of the consumers without forcing them to compromise on the health measures, prominent market players have introduced innovative ingredients and products. Also, the busy modern lifestyle has affected people and make a gradual shift to consuming healthy baked products. Bakery products growth is fuelling the demand of ciabatta, as bakery products are benefit especially from their relative affordability an essential part of the human diet.

Regarding geography, ciabatta market has been categorized into five seven key regions including North America, Western Europe, Eastern Europe, APEJ, Japan, Latin America, and the Middle East & Africa. Ciabatta market is expected to register healthy CAGR during the forecast period. Asia-Pacific represents the significantly high market share and grow with comparatively high CAGR in forecast period. North America is experiencing the rapid increase in the production capacity of ciabatta owing to increasing demand of the products, due to growth of bread industry, increasing growth of fast food restaurants and local fast food retails. Ciabatta market is projected to register healthy growth due increasing end-user across globe. Ciabatta market for Asia Pacific is also expected to witness rapid growth during the forecast period primarily attributed to the growth of bread and rolls market, especially in China and India. Moreover, increasing population and rising health concerns mainly in emerging economies of China and India is expected to boost the growth the APEJ ciabatta market.

Some of the prominent players identified in the ciabatta market are:-


  •   Abigail's Bakery
  • Maple Leaf Bakery
  • Acme Bread Company
  • Farm to Market Bread Company
  • Nicco Foods Ltd.
  • Others   

Friday 27 July 2018

Halal Products Market to Expand at a CAGR of 16.2% over the Period between 2016 and 2024

The global halal products market has expanded at a promising pace in the past few years and is expected to embark upon a path of exponential growth in the next few years as well. Rising global population of the Muslim community and rising disposable incomes across some of the world’s prominent Islamic countries are expected to be the key drivers of the market. However, the market is expected to bear the brunt of the lack of transparency with respect to the use of ingredients for the pharmaceutical and personal care products and the absence of a globally uniform halal standard.


Transparency Market Research estimates that the global halal products market, which was valued at US$2.70 trillion in 2015, will rise to US$10.51 trillion by 2024, exhibiting a CAGR of 16.2% from 2016 to 2024.

Food and Beverages Industry to Constitute Bulk of Sales

Primarily, food and beverages are considered to be the key varieties of halal products. However, pharmaceutical, personal care products, and other products such as nutraceuticals, bakery, and food supplements also account for significant share of the halal products market. For this study, the halal products market has been examined for product types such as primary meat, processed food and beverages, pharmaceuticals, and cosmetics and personal care.

Of these, the segments of primary meat and processed food and beverages cumulatively accounted for nearly 50% of the market demand in 2015. The segment of processed food and beverages accounted for the dominant share in the global halal products market in 2015. Owing to the rising global demand for processed food, the halal processed food and beverages segment is expected to maintain its steady growth rate during the forecast period as well.


Despite the high growth rate of the processed food and beverages segment, independent halal butchers have an upper hand against their retail counterparts when it comes to customer services and customer trust in the absence of proliferation of modern retail outlets. Owing to this, the primary meat segment is also projected to witness exponential growth, especially in developing and under-developed economies in the next few years.

Europe Soups Market Estimated to Grow at a CAGR of 4.2 % from 2014 to 2020

Transparency Market Research has published a report studying the trends incumbent in the Europe soup market. The report provides insights into key growth drivers impelling the market and potential restraints inhibiting its growth. Based on in-depth findings, analysts have suggested that the Europe soups market, which stood at US$3.9 bn in 2014, will reach US$5 bn in 2020, rising at a positive 4.20% CAGR. The report is titled ‘Soups Market - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020’ and is available on the company website for sale.


For the purpose of the study, the report segments the Europe soup market into chilled, UHT, frozen, canned, and dried soup. It investigates the consumption pattern with regard to different varieties of soup across the key regional markets within Europe. Exhaustive information on the growth trends exhibited by the Europe soup market is therefore compiled in the report. The segment of dried soup is likely to enjoy substantial growth in the market, with increasing inclination among Europe’s population towards quick meals that fit their busy schedule.

The demand for canned soup, however, is anticipated to decline across Europe. A lead TMR analyst said in this regard, “A paradigm shift in consumer preference from metal cans and heavy packaging, which add to the carbon footprint and are difficult to open, to soups with biodegradable packaging is responsible for the declining demand for canned soups”. Growing health awareness and knowledge about preservatives in canned and frozen soups also adversely impacts their demand.

Italy, Germany, Russia, the U.K., France, and Spain constitute the key national soup markets in Europe. The growing demand for high quality of meals that can be prepared at short notice has catapulted the soup industry to the forefront of the European commercial goods landscape. The report cites Russia as one of the most lucrative soup markets in Europe, followed by Italy and the U.K.

To study the prevailing competitive landscape in the Europe soup market, the report also profiles some of the key players in the market, including Maggie, Knorr, Liebig, Progresso, and Heinz. Of these, Maggie dominates the soup market in France. Campbell, on the other hand, has stopped operating in Russia, after it was unsuccessful in making significant gains in the national market. The soup market in Spain also faced much trouble due to the prevalence of unemployment and economic crisis in the country. Price being a crucial variable determining the consumption of soup, the demand for soup from Spain is anticipated to exhibit negligible growth. However, the report projects that if manufacturers could offer products to consumers in Europe at low prices, there are still opportunities for the soup market in the country to exhibit a steady growth pattern.

Omega 3 Ingredients Market Expected to Grow up to US$7.49 bn by 2021

The global omega 3 ingredients market portrays the presence of a highly competitive vendor landscape, thanks to existence of numerous players who are keen to expand their respective businesses through effective strategies, says Transparency Market Research on the basis of a recently published report. Most businesses have been present in this market for numerous years, and have relied on strategic mergers & applications as a key tool for attracting success. A majority of businesses are established in well-developed economies. The local players experience a substantial cutthroat competition due to the larger and bigger players operating in the market.


Of all the players operating in the global omega 3 ingredients market, Croda International Plc., BASF SE, and Koninklijke DSM N.V. are the most prominent ones as they generated a collective market share of 48.2% in 2014. PronovaBioPharma ASA, NU-MEGA Ingredients Pty Ltd., Omega Protein Corporation, and Ocean Nutrition Canada Limited are some of the other players operating in the global omega 3 ingredients market, apart from the ones mentioned earlier.

The global omega 3 ingredients market had raked in a revenue worth US$3.70 bn by 2016, which is further expected to grow up to US$7.49 bn by 2021. This growth is expected to occur owing to a stellar CAGR of 15.2% expected to occur from 2015 to 2021.

Higher Consumption of Omega 3 Rich Foods Boosts Market’s Expansion

An increasing rate of consumption of foods rich in omega proteins is one of the foremost factors that have been driving the global omega 3 ingredients market. This is mainly due to a rising awareness of health benefits associated with omega 3 acids, especially for treating diseases such as skin cancer, prostate cancer, asthma, and bronchial infections. Rapid urbanization has led towards an increase in number of people taking part in fitness-based activities. This has subsequently caused them to prefer nutrition in the form of omega 3 acids, thus making them consume foods rich in such nutrients, ultimately propelling growth in the global omega 3 ingredients market.

Less Availability of Omega 3 Rich Foods in Emerging Economies Dampens Growth


However, shortage of omega 3 rich foods in several underdeveloped and developing economies is highly restraining the market’s growth. Such a poor availability has caused a small consumer base who have can purchase these foods in these regions thereby leading towards a less awareness to exist. Large scale manufacturing of omega 3 rich foods is also a prime obstacle affecting the global omega 3 ingredients market. However, a rising interest is being showcased by several notable players to bring about a concrete establishment in such regions. This is expected to offset the restraints affecting the global omega 3 ingredients market up a certain extent during forthcoming years.

Licorice Extracts Market will Reach US$2.3 bn by 2025

The global licorice extracts market is expected to witness a steady growth in the forthcoming years, according to Transparency Market Research (TMR). The vendor landscape is characterized by a high degree of competition within the market players. The market participants are expected to focus on product improvisation and innovation, coupled with strategies to expand their business in the coming years to thrive in the market. Leading players operating in the global licorice extracts market are ASEH Licorice MFG & Exp. Co., Zelang Group, Zagros Licorice Co., F&C Licorice Ltd., Maruzen Pharmaceuticals Co. Ltd., SepidanOsareh Co., and Norevo GmbH.


The report predicts that the global licorice extracts market will reach US$2.3 bn by 2025, from US$1.70 bn in 2016. Considering these values, the market is expected to exhibit a steady 4.0% CAGR over the forecast period of 2017 to 2025.

Based on its form, the segment of powdered licorice extracts is anticipated to exhibit higher demand than the others. This could be accounted to the extensive use in food and beverages, along with skin care products. The segment is expected to maintain its leading position over the forecast period.

Asia Pacific is powered by emerging nations such as Japan, China and India, and resultantly held roughly 32% of the global market share in 2016. The region is witnessing an explosive population, and combined with its booming food and beverage industry, Asia Pacific is predicted to emerge as the leading region in the global licorice extracts market.

Growing Demand for “Natural” Ingredients to Fuel Licorice Extracts Market

The key factor that is adding to the market development is the expanding inclinations of the buyers for the items that are produced using regular items which are particularly in the developing economies. In the generation of the home grown prescriptions and other natural products, the utilization of the licorice extract is growing rapidly. Licorice extracts has a few medical advantages hence its demand is rising over the world. The factor that hampers the development of the licorice extract market is the low accessibility of the raw materials which are, thus, augmenting the cost of the licorice. However, the market has lucrative growth opportunities with the rising uptake of herbal medicines in developed countries across the world.

In China, licorice extracts are generally utilized for the treatment of ulcers and to improve resistance in body by normally boosting interferon levels. It is otherwise called "The Great Detoxifier" in China. In Japan, it is utilized for the treatment of constant hepatitis B. There is a rising interest in utilizing licorice extracts in food foams. Inferable from foaming properties of licorice extracts, it is picking up significance in the applications. This extract upgrades the quality and time span of usability of the foam. Thus, these extracts are generally utilized as a part of the beverage industry as foaming specialist.

Pharmaceutical Industry to Provide Rich Growth Opportunity

While the full therapeutic capacities of licorice has not been totally tried, a few advantages have been demonstrated and others have enough help to warrant its incorporation in various supplements. Frequently found in teas and utilized as a part of various food items as a flavor enhancer, licorice extract can offer assistance in regards to stomach issues, for example, acid reflux, and has some more important symptoms that ought to be considered.


Bioherbicide Market To Increase at Steady Growth Rate

Herbicide is a type of pesticide that is used to kill unwanted plants. In the agricultural sector, selective herbicides are frequently used to kill certain targets while keeping the desired crop relatively unaffected. Bioherbicide is a type of herbicide, which is derived from microbes, and made up of certain insects and microorganisms. Bioherbicide help in controlling the growth of undesired plants of weeds during crop yield. The insects used for producing bioherbicide include parasitic wasps and lady butterfly, while the type of microorganisms used include bacteria, viruses, and fungi.


Eco-friendliness, longevity, and cost-efficiency are some of the primary features of bioherbicide, apart from the striking benefit that bioherbicide do not affect other organisms that are essential for a substantial crop yield. Naturally, as the food and beverage sector expands, the demand for good crop yield is extending, which in turn is escalating the demand in the global market for bioherbicide. According to the report, the global herbicide market is projected for a healthy CAGR during the forecast period of 2016 to 2024. The bioherbicide derived from fungus are also known as mycoherbicides, while in the pesticide industry, bioherbicide are also referred to as ‘naturals’ due to its eco-friendliness.

For the reason that synthetic chemicals have hazardous effects on the eco-friendly system, the awareness about bioherbicide is on the rise among the consumers. Also, certain regulatory norms against the use of synthetic chemicals is further supporting the transition to bioherbicide. Moreover, there as several application areas were the usage of herbicide is not feasible owing to government regulations and cost factors. Hence, bioherbicide are preferred, as they are less polluting and decrease water contamination.

Furthermore, the advances in genetic engineering is seen as one of major opportunity in the bioherbicide market as the new generation bioherbicide will be more effective against weeds. Bioherbicide also find application in the industries of leisure and crop control chemicals. For example, bioherbicide are applied to treat golf course as well as other grass types. Phytophthora plamivora help in controlling milk weed units in citrus orchards while Alternaria Eichhorniae are used to control growth of water hyacinth. However, the risk of secreted metabolites by the microbes is one of the most prominent restraint over the growth rate of the global bioherbicide market, as some of the secreted metabolites are toxic in nature and may harm human beings.

The global market for bioherbicide market can be segmented on the basis of crop type, application, and geography. By crop type, the market is divided into permanent crops, arable crops, and others while on the basis of application, the market is divided into grains and cereals, oil seeds, turf and ornamental grass, and fruits and vegetables.

Geographically, the global market for bioherbicide can be studied into the regional markets of North America, Europe, Asia Pacific, and rest of the world. Currently, Asia Pacific serves the most of the demand for bioherbicide and is expected to remain the dominant regional market due to the increasing demand for high quantity and quality yield. Vastly populated and agriculture-dependent emerging economies of India and China are the most prominent country-wise markets for bioherbicide in the region of Asia Pacific, although Japan, Australia, Taiwan, and South Korea are also expected to exhibit a surge in demand during the forecast period. The North America market for bioherbicide is driven by the demand from ornamental gardening industry and crop protection chemicals.


Some of the key players currently functional in the global bioherbicide market are Jiangsu Dongbao Agrochemical Co., Ltd., Hindustan Bio-tech, Bayer CropScience AG, Marrone Bio Innovations and Isagro SpA.  

Thursday 26 July 2018

Vitamin and Mineral Premixes Market Worldwide to Clock Sales of US$ 1 bn by 2026

The vitamin and mineral prefixes market is a dynamic one to be sure because of continued product launches and strategic acquisitions and partnerships. Take for example Catalyst, a leading manufacturer of specialty products, vitamin and mineral premixes, and microbial blends. It has invested a whopping US$1bn to upgrade its facilities. Apart from that, another prominent chemical company such BASF SE has also entered into a partnership with Vital Therapeutics Pvt. Ltd. to build better products for the feed industry.

Companies with substantial presence in the market for vitamin and mineral prefixes are Fenchem Biotek Limited, B&H Biotechnology Co. Ltd., Nutreco, Prinova Group LLC, Watson Inc., Hexagon Nutrition Pvt. Ltd., Glanbia Plc., Jubilant Life Sciences, Archer Daniels Midland Company, and Koninklijke DSM N.V.


global vitamin and mineral premixes marketA report on the market for vitamins and mineral prefixes by Transparency Market Research finds that it would rise at 4.8% CAGR over the course of the forecast period starting from 2017 and ending in 2026. The market was valued at nearly US$700 mn in 2017. By end of 2026, vitamin and mineral premixes worth more than US$1 bn is expected to be sold in the market.

Currently, vitamin and mineral premixes in the powdered form are seeing maximum uptake in the market. By 2026, sales of the powdered vitamin and mineral premixes is expected to rise to US$800 mn by 2026. From a geographical standpoint, North America accounts for a dominant position in the market because of its large food and beverage industry, particularly centered in the U.S. and Canada. By end of 2026, its market’s value would reach US$400 mn.

Hectic Lifestyles and Growing Incomes Contribute to Demand for Vitamin and Mineral Premixes

A fast-paced lifestyle and increasing incomes are two of the main drivers of the vitamin and mineral premixes market. As per the lead analyst of our report, this is how the two are interrelated: “Time crunch owing to a busy schedule often forces people to consume calorie-laden ready-to-eat food. This results in lifestyle-related chronic health conditions such as diabetes, cardiac issues, and obesity. To tackle the challenge, leading manufacturers are seen focused on developing innovative and healthy snacks by using vitamin and mineral premixes in them. With increasing incomes, they are more in a position to buy such health enhancing products”

Increasing Animal Feed Industry Stokes Market

The animal feed industry is also a major driver of vitamin and mineral premixes demand. This is because of the rising adoption of pets among individuals and increasing number of farm animals across geographies. The burgeoning pharmaceutical industry too is majorly fuelling demand for vitamin and mineral premixes that help in repairing cellular damages, healing wounds, and boosting the immune system.


Strong Competition in Europe Beer Market to Push up its Valuation to US$100.80 bn by 2021

The most striking feature of the Europe beer market is its diversity. An array of players of different sizes and having a range of product offerings operate in it. This also makes the market for beer in Europe cutthroat. To surge ahead of their rivals in such an environment, vendors are banking upon competitive pricing strategies and focusing hard on quality. They are also leveraging astute distribution strategies and building brand recall to promote product sales.

SAB Miller PLC, Carlsberg Group, Diageo, Anheuser-Busch InBev, and Heineken N.V. are to name a few of the prominent participants in the Europe market for beer. A report on the market published by Transparency Market Research finds that its valuation would rise to US$87.6 in 2016 from US$100.80 bn by 2021.


Among the products being sold in the market, lager beer is seen grossing maximum revenue because of solid demand from Slovakia, Poland, and Czech Republic. By end of 2021, this segment is predicted to attain a valuation of US$20.05 bn. From a geographical standpoint, Eastern Europe is considered an attractive beer market which spells massive opportunities for manufacturers by dint of being relatively under-tapped. Apart from that presence of well-known local brands and modern distribution channels is also positively impacting the market in the region.

Non-alcohol and Low-alcohol Beer Central to Europe Market’s Growth

Mainly stoking the market for beer in Europe is the popularity of non-alcohol and low-alcohol beer in the region. This is on account of the rising awareness about the toxicity of alcohol which can have an adverse impact on one’s health. However, in moderate proportions it can be beneficial for health. Adds the lead analyst of the report, “Spain is a prominent market for low-alcohol and non-alcoholic beer in Europe. Effort by producers to formulate better products by fortifying them with nutrients is filliping the entire the Europe market.”

One USP of beer pushing up its sales is its health benefits. It is known to keep the kidneys fit, cure insomnia, and lessen cholesterol level. The soluble fiber present in lager beer also aids in digestion and reduces chances of intestinal transit. Further, beer helps in improving density of bone due to its significant silicon content.

Substitutes Impact Sales Adversely


Posing a hurdle to beer market growth in Europe, on the other hand, is the strong competition from substitutes. Whiskey, vodka, wine, and rum are becoming increasingly popular in bars. Apart from substitutes, dairy beverages such as coffee and tea and carbonated beverages such as cola are also nipping at the heels of Europe beer market. To tide over the challenge.