Contrary
to its name apple butter does not contain any traces of dairy-based
ingredient as its preparation involves no dairy products, however,
the term butter is used to define its butter-like physical
characteristics and its application as a spread. Apple butter is a
traditional condiment originating in the Europe and also being used
traditionally in North America. Apple butter is a fruit butter which
is prepared from apples that can be either fresh, frozen, or dried in
addition with other ingredients such as cider, spices, sweeteners
etc. by a long duration of slow cooking until the sugar present in
the mixture caramelizes, giving apple butter its characteristic deep
brown colour. Majority of the manufacturers add apple cider as an
ingredient in the preparation of apple butter to improve its flavour
and acid content. Addition of apple cider also provides the similar
taste of apple butter which is produced by traditional or
old-fashioned methods, thus enhancing the palatability of the product
and increasing the demand for apple butter among the consumer.
Furthermore, many key players also add a small amount of vinegar and
spices such as cinnamon, cloves, nutmeg etc. to give their product a
distinct character, which helps them in differentiating their
products from the others. In the recent years, preference for
traditional condiments that date back is steadily regaining traction
among various consumers worldwide. Thus, consumers around the world
have been developing a taste for dishes that contain condiments such
as apple butter and this is a key factor expected to drive the growth
of the apple butter market over the forecast period.
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Increasing
urbanization has led an explosive growth of ready-to-eat and
ready-to-cook food products worldwide owing to the hectic lifestyles
of consumers. In addition, consumers are also developing taste for
traditional cuisine, condiments, sauces etc. as consumer perceive
them to be more nutritional and minimally processed, which is
expected to drive the growth of apple butter market over the forecast
period. However, lower shelf visibility of apple butter in many
countries of APAC, Latin America, and MEA region, owing to the low
concentration of manufacturers coupled with lower consumer awareness
of apple butter is anticipated to restrain the growth of global apple
butter market over the forecast period. Furthermore, apple butter is
highly susceptible to spoilage and thus to prevent the growth of the
harmful microorganism, many manufacturers add chemical preservatives
and high fructose corn syrup, thus creating a negative impact among
health-conscious consumers and is expected to hamper the growth of
apple butter market in the near future.
On
the basis of the regional outlook, apple butter market is segmented
into five different regions: North America, Latin America, Europe,
Middle East and Africa and Asia Pacific. On analyzing the Apple
Butter market at the global level, North America is expected to
dominate the apple butter market followed by Europe, owing to
increasing traction of apple butter products as it being consumed
traditionally.
Some
of the major players operating in apple
butter market include Eden Foods Inc., Musselman's, SHILOH
FARMS, Walden Farms International, White House Foods, The J. M.
Smucker Company, Knoblock and Company, Colorado Cherry Company and
other regional players.
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