Milk
tea is a beverage with a combination of tea and milk. Milk tea powder
is a dehydrated form of milk and tea. The global milk tea powder
market is expected to register significant CAGR, attributed to
increasing demand for tea, and growing beverage industry.
Asia-Pacific is expected to dominate the global milk tea powder
market over the forecast period, owing to the high popularity of milk
tea among consumers particularly in the countries such as India and
China.
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Geographically,
the global milk tea powder market can be divided into major regions
which include North America, Latin America, Europe, Asia-Pacific, and
the Middle East & Africa. Among the regions, Asia-Pacific
accounts for the significant revenue share in the global milk tea
powder market, owing to the high popularity of milk tea among
consumers across the region. Europe is followed by Asia-Pacific in
the global milk tea powder market with significant value share. North
America is expected to expand at a relatively high growth rate in the
milk tea powder market, attributed increasing demand for tea by
consumers across the region. The Middle East and Africa is expected
contribute for relatively low revenue share in global milk tea powder
market whereas, the region is expected to register substantial CAGR
over the forecast period. Overall, the outlook for the global milk
tea powder market will have a positive growth over the forecast
period.
The
global milk tea powder market growth is driven by increasing demand
for various types of tea, and growing beverages industry.
Macroeconomic factors such as increasing per capita income, changing
lifestyle, growing economy, and rapid rate of urbanization driving
the global milk tea powder market. Moreover, growing tea market also
fueling the global milk tea powder market growth. However, drinking
milk with tea reduce the antioxidant property of tea as well as
reduce chances of heart diseases and diabetes is restraining the
global milk tea powder market. Some of the factors trending the
global
milk tea powder market include milk tea powder with different
types of packaging, and collaboration between global milk tea powder
market players, and high investment in the beverages industry. The
company operates in the milk tea powder market have a significantly
high opportunity in Asia-Pacific attributed to the significantly
growing economy and population across the regions.
Few
players in the global milk tea powder market include Thomas J. Lipton
Company, Nestlé S.A., Oldtown Bhd (OLDT.KL), Mitsui & Co., Ltd.,
Traditional Medicinals, Inc., Hong Kong Oriental Tea Co., Ltd.,
Zhejiang Bossen Ingredients Co., Ltd., Fanale Drinks Hayward CA,
Gino's Brewing Company, Shih Chen Foods Co., Ltd., and Uni-President
Enterprises Corporation.
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