Bread
is a baked staple food which is prepared from dough that is kneaded,
moistened and at times fermented. Bread is a major food that is being
consumed from prehistoric times. Bread has been prepared in a variety
of shapes and sizes and has been offered to consumers in variety of
forms using different ingredients and methods of preparation. Clean
label bread is bread which contains no artificial ingredients or
synthetic chemicals. Consumers now a days look for labels such as
gluten-free, free-from, simple, minimally processed and organic in
the labeling of any food product, which is the reason why, clean
label is also understood to be a consumer-driven movement.
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Growing
demand for organic food, along with clean label ingredients in a food
item such as bread is found in countries such as the U.S., U.K.,
France, Germany and Australia among others, due to which producers
are engrossed in using clean label ingredients in their bread, which
leads to the growth of the clean label bread market. It has been
observed that there is a surge in demand for clean label bread
particularly in Europe and North America and in order to meet growing
demand, companies are launching new products that contains no harmful
ingredients such as flavor, colors, etc., on a regular basis.
Moreover, a spokesperson from a major bread manufacturer claimed that
gluten-free bread is amongst the fastest growing clean label claims
across the globe, which clearly indicates that the market of clean
label bread is expected to grow significantly over the forecast
period.
Some
of the key potential players operating in the global clean label
bread market are Barilla Group, Grupo Bimbo S.A.B. de CV, Campbells
Soup Company, Associated British Foods PLC, Almarai, Goodman Fielder,
Yamazaki Baking Co. Ltd, Finsbury Food Group Plc, Aryzta AG, Chipita
S.A., Britannia Industries Limited, Campbell Soup Company, and Palco
Food Products among others.
The
clean
label bread available in the market at high costs to the
conventional bread available in the market, hence companies
associated with clean label bread production need to find ways to
offer the cost-effective solution to its customers. In today’s
world, the internet has influenced consumer buying behavior
continuously, buyers spend more time searching required products from
various manufacturers before arriving at a decision. All companies
have an online presence, but today, consumers are looking for an
interactive web experience. Hence companies operating in this market
needs to improve its web experience for the consumers and increase
transparency of products accordingly. The role of retail and online
support is no longer limited to the sale, and customer satisfaction
after the sale is of paramount importance. Moreover, consumers
attitude have changed drastically over the years, it has become more
when it comes to processed food, and hence new entrants could focus
on offering innovative products while keeping consumers perception on
food items in mind, so as to enhance its foothold, globally.
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