Vital
wheat gluten is a type of protein found in wheat in powdered form,
which is responsible for giving the wheat breads its shape better
elasticity for pizza dough. Vital wheat gluten looks like flour in
appearance, but are gluten in powdered form with a high concentration
of protein. Vital wheat gluten is obtained by extracting the gluten
from wheat, by washing the wheat with water until the starch contents
are completely dissolved leaving behind the gluten. Vital wheat
gluten is widely used as a substitute for making a vegetarian meat
substitute known as seitan. Apart from the high protein content,
vital wheat gluten is also rich in essential minerals such as
phosphorus, making vital wheat gluten a healthier food option.
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The
growth of the global vital wheat gluten market is driven by the
change in eating habits of the consumers along with inclination of
consumers towards healthy foods and rising awareness of health for an
active lifestyle. To maintain a healthy lifestyle consumers are
deliberately seeking out for healthy food options, with the various
health benefits of vital wheat gluten due to its richness in proteins
and minerals has made the vital wheat gluten as one of the most
sought out healthy food option among the consumers. Vital wheat
gluten is widely used for making seitan, a vegetarian substitute for
the meat which is popular among the vegetarians and vegans. The
above-mentioned factors are primarily responsible for the growth of
vital wheat gluten market globally. Apart from the above-mentioned
advantages, vital wheat gluten is also used as a binder for various
food products such as meatballs, meatloaf, and tofu among others,
which in turn is driving the global market for vital wheat gluten.
Furthermore, the rise in disposable income of middle-class population
along with significant spending of high-class population on healthy
foods are some of the macroeconomic factors that are supplementing
the growth of the global vital wheat gluten market. Trends noted in
the global vital wheat gluten market is the rise in import of vital
wheat gluten among different regions, for instance, North America is
a prominent importer of vital wheat gluten from the different
regions.
Based
on the geographies, global vital
wheat gluten market is segmented into five key regions—
North America, Latin America, Europe, APAC, and the Middle East &
Africa. Among the aforementioned regions, North America accounts for
significant share for vital wheat gluten market, owing to the
increasing consumption of vital wheat gluten along with significant
import of vital wheat gluten in the region as compared to other
regions. Furthermore, governmental agencies such as U.S. Department
of Agriculture recommends vital wheat gluten as an ideal non-animal
source of protein to be added in consumers’ diet. These factors are
driving the market for vital wheat gluten in the North America
market. Europe market for vital wheat gluten is followed by the
Asia-Pacific market for vital wheat gluten market which is trailed by
the Asia-Pacific market for the vital wheat gluten. Over the forecast
period Asia-Pacific vital wheat gluten market is expected to grow
significantly owing to the increasing spending on health foods,
consumer health awareness and spending on pet foods in the region.
Overall, the global market for vital wheat gluten is expected to
exhibit a moderate growth rate over the forecast period.
Some
of the few players identified in the global vital wheat gluten market
include Tereos, Amilina, Cargill, Incorporated, Royal Ingredients
Group, Dedert Corporation, Pioneer Industries Limited, Meelunie B.V.,
z&f sungold corporation, Ardent Mills Corporate and Bryan W Nash
& Sons Ltd.
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