Increasing
demand for healthy alternative tea-based products over the global
market is expected to drive the growth of the overall essential tea
market which is expected to fuel demand for the butterfly pea flower
tea over the forecast period. Butterfly pea flower also is known as
Clitoria Ternatea, carries a huge amount of anti-oxidants and
flavonoids and no caffeine whose benefits have a positive impact on
human metabolism. This is attributed to fuel demand for the butterfly
pea flower tea over the forecast period. Increasing know-how about
traditional based food through various internet platforms have driven
consumers in developed regions to opt for non-traditional food and
beverages which is expected to boost demand for butterfly pea flower
tea in North America and Europe region. Owing to greater nutritional
value, the butterfly pea flower tea is expected to form strong
consumer base in the herbal tea market. Increasing per capita food
spending and expanding retail sector is expected to help butterfly
pea flower tea market to gain traction quickly in developing regions
of the Asia Pacific and Latin America as a premium offering. Organic
butterfly pea flower tea segment is expected to experience faster
growth rates in the global butterfly pea flower tea market.
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Herbal
tea market over the last decade has experienced an overwhelming
growth dynamics with its major offerings. Butterfly pea flower tea
was identified to be one of the key segments under the herbal tea
market which has a competitive nutritional profile and a key
competitor in the key herbal tea types. Major product launch and pop
trend of inclusion of natural products in HoReCa sector have directed
butterfly pea flower tea to form a major offering over the forecast
period owing to its both benefits and unique aesthetic value.
Millennial and baby boomers are identified as the key consumer base
for the butterfly pea flower tea market which is expected to be
targeted by the key players in the market through various marketing
approach.
Some
of the key players operating in the global butterfly
pea flower tea market are Siam Industries International,
Yumchaa, Manila Superfoods, Morning Farm, healthy Organic, Woodland
Foods, Chaidee Factory Co., Ltd., Bluechai, Longevity Warehouse, and
Tea Forte.
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