Barley
is a yearly grass, which can be grown in diverse climatic conditions.
Barley grass is the leaf of barley plant. Barley is considered to be
the first cereal grain, cultivated by the human. The enzyme-rich
ingredient in barley grass provide vitamins, minerals, and other
nutrients as nature intended, with all naturally occurring
co-factors, these whole foods contain thousands of yet to discovered
nutrients that can’t be isolated and put into vitamin/mineral
supplement so it’s better to take whole food nutrition instead
other supplements. Different kind of food supplements have also
formed by barley grass. Barley grass helps in neutralizing the oxygen
free radicals because it is a powerful antioxidant. China or Egypt is
most likely the center of origin for the cultivated barley.
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The
segmentation of barley grass market is done on the basis of form,
application, and type of origin.
Based
on the form, the barley grass market can be segmented into solid form
and liquid form. There are various supplement powder and tablet
available in the market, those come in solid form. Whether different
kind of juice falls in liquid form.
Barley
grass market can also be segmented on the basis of application as
food and beverage, pharmaceutical, and personal care. Barley grass is
used for food supplement, juice, animal feed. 70% barley grass is
used in the brewing industry in USA and China. Barley grass is also
used to make pharmaceutical tablets for cancer preservation,
hyperlipidemia, antioxidant activity etc. Soaps and different
cosmetics are made up of barley grass.
Based
on the type of origin; Barley grass can be segmented in organic
barley grass and natural barley grass.
Depending
on geographic regions global barley grass market is segmented into
five key regions: North America, Latin America, Europe, APAC, and MEA
Russia,
USA, India, and China are the major producers of the barley grass.
While France, Germany, Italy, Spain, U.K. are the major consumer of
barley grass which comprise more than 1/3 of the market.
The
global barley
grass market driving due to increasing demand for barley
grass in many consumers’ as it has many health benefits. Barley
grass contains comparatively high antioxidant content which makes it
popular with health-conscious consumers. Increasing demand for
natural food and beverage also kicks the demand of barley grass. Due
to energy boosting property along with the health benefits
consumption of barley grass is increasing in the corporate world. The
trend of energy drink brand like Red bull is increasing globally
which is driving barley grass market. The trend of adding varieties
of flavors in the barley grass is also driving the market in youths
globally. Easy availability of barley grass products in retail shops,
supermarket/ hypermarket, and online stores is one of the key drivers
of barley grass market.
Some
of the key players identified across the value chain of the global
barley grass market include: The Synergy Company, Green Foods
Corporation, SWANSON HEALTH PRODUCT, Zokiva Nutritionals, LLC,
Morlife Store., Vitafit, Vimergy etc. among them.
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