Vegetable
fats is considered a fat, which originates from plant based sources
rather than animal based sources. Vegetable fats are beneficial as
they are healthy, provided they are available as unsaturated fat.
Consumption of foods, which contains vegetable fats helps keep heart
healthy as it improves cholesterol level. Vegetable fats are
recommended as an essential ingredient in heart healthy diet. Few
foods, which are rich in vegetable fats are avocados, olives, peanut
butter, nuts and seeds, vegetable shortening and others. Oils rich in
vegetable fats are olive oil, coconut oil, sunflower oil, safflower
oil and others. Vegetable fats are often solid at room temperature.
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Polyunsaturated
fats, which is a type of vegetable fats are rich in essential fats.
These essential fats are required by body as body cannot synthesis
this, thus body needs food to get the essential fats. Polyunsaturated
fats consists of Omega- 3 and Omega- 6 fatty acids, which builds cell
membranes and nerves covering, thus driving market demand. Vegetable
fats keeps heart fit and healthy by preventing different diseases and
stroke as it raises high density lipoprotein (HDL), reduces blood
pressure, lowers triglycerides and reduces need of corticosteroid
medications in sufferers of rheumatoid arthritis. All these benefits
of vegetable fats drives market demand for it. Demand for rich and
high quality oils and fats, changing consumption habits of consumers
are driving forces behind vegetable fats market. Increasing health
consciousness among consumers about the disadvantages related to the
consumption of animal fat is also a driving force and increasing
demand for the vegetable fats market globally. Animal fat generally
tends to provide more fat than compared to vegetable fats. Thus,
people are shifting to vegetable fats as a replacement to animal fat.
Vegetable
fats, which are available as trans fat is generally considered as
worst dietary fat. This type of fat converts oils to solids. Trans
fat increases harmful low density lipoprotein (LDL) cholesterol in
bloodstream and lowers effective high density lipoprotein (HDL)
cholesterol. Trans fat are not loaded with any health benefits and
ensures no safe consumption level.
Geographically,
the global vegetable
fats industry can be divided by major regions which include
North America, Latin America, Western and Eastern Europe,
Asia-Pacific region, Japan, Middle East and Africa. Asia Pacific is
the leading player of vegetable fats market. Grain mill products,
fats and oils and meat products are the three categories of food
identified, which are rich in vegetable fats, and are found in
abundance in Asia- Pacific, makes it the market leader of vegetable
fats. Moreover China is the leading country in consumption of
packaged food, which contains trans fat. Europe is the second player
in this vegetable fats market.
The
major players identified across the value chain of global vegetable
fats market includes Cargill, Incorporated, The J.M. Smucker Company,
Wilmar International Ltd., Unilever Group, ConAgra Foods, Inc.,
Archer Daniels Midland Company, J- Oil Mills Inc., Nestle SA,
Ajinomoto Co., Inc. and AAK AB and others.
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