Starch
is a carbohydrate that is abundantly used in the food and beverage
industry, owing to its wide range of applications and functions.
Starch is usually extracted from natural sources such as wheat,
cassava, potato, rice, sago and corn. Non-GMO starch was first coined
under the non-GMO project, where starch was prepared from
non-genetically modified plants. Non-GMO starch is manufactured under
strict regulated environment and protocols in order to prevent
contamination and preserve the identity of the crop. Farmers are also
required to use only non-GMO seeds for the crop production. These
non-GMO crops are usually grown in countries where the growing of
genetically modified organism is prohibited.
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Growing
demand for organic food, along with non-GMO ingredients in a food
item is found in countries such as the U.S., U.K., France, Germany
and Australia among others, due to which producers are involved in
using non-GMO starch in their products, which leads to the growth of
the non-GMO starch market. It has been observed that there is a surge
in demand for non-GMO starch particularly in Europe and North America
and in order to meet growing demand companies are launching new
products in periodic basis, for instance in May 2017, Tate and Lyle
plc. announced that it will launch 17 different types of non-GMO
starches which include Rezista cook up starch and X-Pand’r instant
starch among others. Moreover, a spokesperson for the ingredient
supplier also claimed that non-GMO is amongst the fastest growing
clean label claim across the globe, which clearly indicates that the
market of non-GMO starch is expected to grow significantly over the
forecast period.
Some
of the key potential players operating in the global
Non-GMO starch market are: Ingredion Inc., Cargill Inc., Tate
and Lyle plc., Archer Daniels Midland Company, Grain Processing
Corporation, Universal Starch Chem Allied Ltd., GreenTech Industries
Ltd., Manildra Group, Roquette Frères, Emsland- Stärke GmbH, Sms
Corporation Co. Ltd among others.
The
non-GMO starch available in the market are also very expensive, hence
companies associated with non-GMO starch production need to find ways
to offer the cost-effective solution to its customers. In today’s
world, consumer buying behavior has continuously being influenced by
the internet, buyers spend more time searching required products from
various manufacturers before arriving at a decision. All companies
have an online presence, but today, consumers are looking for an
interactive web experience. Hence companies operating in this market
needs to improve its web experience for the consumers and increase
transparency of products accordingly. The role of retail and online
support is no longer limited to the sale, and customer satisfaction
after the sale is of paramount importance. Moreover, there is an
increase in demand for non-GMO starch flour by the consumers of
Europe, so new entrants could focus on offering such innovative
products in order to enhance its foothold in the region as well as
globally.
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