The
tenacity of concerns over obesity has been on the rise around the
globe. And now, consumers endeavor on reducing extra fat that they
carry, and consumption of healthy diet remains one of the key ways to
achieve the same. Vinegar contains acetic acid that has fat-burning
properties. The millennial population has been a forefront user of
apple cider vinegar in various food products, which has been
triggering the demand and sales for the product in the global market.
Revenue
generated from the global apple cider vinegar market was valued at
US$ 745.8 Mn by the end of 2017 and is expected to increase at a CAGR
of 5.7% over the forecast period. The market are expected to be
valued at approximately US$ 1,229.2 Mn by the end of 2026.
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Apples
are one of the most widely cultivated tree fruits, and the third-most
internationally traded fruit behind only bananas and grapes. Apples
are commonly consumed, not only because of their flavor, but also
because of the important nutrients that they contain, including high
levels of antioxidants, vitamins, and dietary fiber. There has been
significant growth in the consumption rate of apple flavored juices,
sauces, as well as apple cider vinegar, which indicates that the
confluence of consumer perception for apple flavored product
consumption will help to drive the demand for the product in the
global market.
Consumers
are inclining more towards a healthy lifestyle, which has led to the
higher consumption of food and food ingredients with potential health
benefits. Currently, consumers have become more conscious about their
diets, owing to which, they are spending on a holistic approach to
health and wellness that includes almost every aspect of life. Apple
cider vinegar is one such food product which has several health
benefits associated with its consumption, such as weight loss,
improvisation of heart health, and helps treating diabetes. The
rising awareness about the health benefits associated with the
consumption of the product helps drive the demand for the product in
the global market.
However,
some vinegars such as balsamic vinegar, red wine vinegar, rice
vinegar, and distilled white vinegar have gained popularity among the
target segments due to their easy availability at affordable prices.
Moreover, these kinds of products provide additional health benefits
for the target customers. Hence, there are other relevant reasons for
consumers to prefer other types of vinegar over apple
cider vinegar, which can result in a negative impact on the
growth rate of the product in terms of value and volume sales.
Key
Market Taxonomy on the Basis of Type, Nature, Form, End Use,
Distribution Channel, & Region
By
type, the apple cider vinegar market is segmented into filtered and
unfiltered. The unfiltered type segment is likely to be the most
attractive segment in the forecast period owing to presence of mother
in the product which stands of proteins, enzymes, and friendly
bacteria that give the product a murky appearance.
On
the basis of form, the apple cider vinegar market can be segmented
into powder, tablets, capsules, and liquid. The liquid segment is
estimated to account for a significant revenue share of 87.6% in 2017
and is expected to register significant growth rate during the
forecast period.
By
nature, the apple cider vinegar market is segmented into organic and
conventional. The organic apple cider vinegar segment is likely to be
the most attractive segment in the forecast period.
On
the basis of distribution channel, the apple cider vinegar market is
segmented into direct and indirect. Indirect segment is further
sub-segmented into store-based retailing and e-Retailers. Amongst
these sub-segments, the store-based retailing is anticipated to
occupy the largest market share of 80.4% in 2017. The e-Retails
sub-segment is expected to register high growth rate during the
forecast period.
As
indicated by regional analysis, the apple cider vinegar market in
North America and Europe is expected to dominate over the forecast
period followed by Asia Pacific. Asia is expected to become a
prominent player by the end of the forecast period with a significant
CAGR attributed to increase in the consumer awareness about the
benefits associated with apple cider vinegar in the region.
Some
of the major companies operating in the global apple cider vinegar
market are PepsiCo, Inc., The Kraft Heinz Company, GNC Holdings,
Inc., White House Foods Company, Carl Kühne KG (GmbH & Co.),
Castelo Alimentos S/A, Pompeian, Inc., Manzana Products Co.,
Solana Gold Organics, Aspall Cyder Ltd., Nutraceutical Corporation,
Eden Foods, Inc., Higher Nature Limited, Vitane Pharmaceuticals,
Inc., Bragg Live Food Products, Inc., Swanson Health Products, Inc.,
Mautner Markhof Feinkost GmbH, Viva Naturals, and others.
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