Salsify Market Driven by Increasing Demand for Health & Wellness Ppromoting Natural Remedial Products

Salsify (Tragopogon), is a group of flowering plant species in the sunflower family. It is also known as goatsbeard. Although, Salsify is a native of Europe and the Middle East, but is now available through its various species across many parts of the world including North America and Australia. Salsify is basically grown for its decorative flowers, eatable root vegetables, and medicinal properties. The commonly used species of Salsifies are the purple salsify (Tragopogon Porrifolius) and black salsify (Scorzonera hispanica) which are also known as oyster plant due to the oyster like a flavor of their cooked roots. Salsify is a prominent dietary source of inulin, rich in potassium, low in sodium content and offers the good amount of protein. Salsify is beneficial due to its ability to lower blood pressure, boost the immune system, increase circulation. Salsify is a form of prebiotic fiber and thereby backs to a healthy digestive system and body metabolism; it also kindles hair growth. It creates a positive impact on bone mineral density.

Salsify Market Segmentation

Salsify market is segmented by species, form, distribution channel and region. By species, it is segmented as black salsify (Scorzonera hispanica), purple salsify (Tragopogon Porrifolius) and yellow salsify (Tragopogon dubius). The black salsify species being more widespread and shared in use with a fleshy interior of the root being eatable as cooked vegetable.

By form, Salsify market is segmented as; fresh, frozen, and canned. The frozen and canned cuts of Salsify root vegetables are commonly available across the European countries in the supermarket's chains such as Waitrose, Tesco, and others.

By distribution channel Salsify market is segmented as; convenience stores, modern trade, and online retail. The significant share of revenue being driven by modern trade, whereas the online retail is expected to gain momentum shortly due to the less availability in a retail market outside the Europe.

By region, the Salsify market is segmented into Europe, Middle East & Africa, North America, Asia Pacific and Latin America. Europe with its high share in Salsify consumption attributed to high-level salsify availability in the region. It is commonly consumed as vegetables in countries such as Germany, Belgium, the Netherlands and other Southern European and Middle Eastern countries and is also enfranchised in the U.S. due to the medicinal/herbal usage of yellow salsify which is also known as western salsify.

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Salsify market Global Market Trends and Market Drivers:

The growth of herbal healthcare market remains persistent due to its appeal as healthy and safe to use products. The sedentary lifestyle among people is creating an ever increasing demand for health and wellness promoting natural remedial products. Salsify with its natural ability to lower blood pressure and its beneficial impacts on liver and gallbladder related issues has propelled its importance among consumers suffering from stomach and liver related diseases. Salsify is a significant source of iron, potassium, calcium, manganese, phosphorous, magnesium, and copper, as well as vitamins including ascorbic acid, pantothenic acid, thiamine, riboflavin, folate, and vitamin B6. Salsify also has significant amounts of dietary fiber, protein, and inulin. The rising awareness of Salsify’s nutritional and herbal benefits among health-conscious consumers, urge for natural food intakes and acceptance of multi-culinary tradition across the globe is driving the market for Salsify on only in Europe but in other parts of the world. However, the ideal climate conditions required for the cultivation of Salsify is not suitably available across many regions of the world except for few southern European and Middle Eastern countries. This nature-based obstacle is anticipated to affect the natural cultivation of Salsify.

Salsify Market Key Players:

The suppliers of Salsify in the market are spread globally. The key players in salsify market are Alys Flower, Suttons U.K., Fine Food Specialists, CN Seeds Ltd., Natora, and Bonduelle.

Government Initiatives to Eliminate Malnutrition Propels the Ready-to-use Therapeutic Food & Supplementary Food (RUTF & RUSF) Market

According to a recent news report, an NGO in Kumasi, Ghana has launched a project named Peanut Butter Project, facilitated by the U.S. Agency for Development (USAID) and The Hershey Company and Rotary International in partnership, aiming to tackle the malnourished section of the society, by coming up with an effective ready-to-use therapeutic food, which would also increase the demand for locally grown groundnuts. Such governmental and NGO initiatives are the major driving forces behind the rise in the market demand for ready-to-use therapeutic food & supplementary food (RUTF & RUSF) worldwide.

The global ready-to-use therapeutic food and supplementary food market is likely to project a steady CAGR of 8.6% during the predicted time span of 2017 to 2025. The market is assessed to be worth US$829.3 mn by the end of 2025, astoundingly up from its assessed valuation of US$429.9 mn in 2017. With UNICEF stimulating the domestic production of RUTF, the stockholders of RUSF and RUTF are likely to find more opportunities.

What are the factors stirring up the RUTF and RUSF market growth?

The global ready-to-use therapeutic food and supplementary food market is prospering due various significant reasons. Growing malnutrition in underprivileged regions, rise in population in the world, rise in number of natural disasters and emergencies, and demand for drinkable RUTF products are the major contributing factors. Then again, expanding customer or nearby government shift towards local preferences for food, and uncertainty of food contamination because of irregularity in RUTF dairy products are some of the obstacles present in the market.

Which key players and geographical regions are leading the race?

The ready-to-use therapeutic food market is segmented broadly into semi-solid products or paste, drinkable therapeutic food, and solid products comprising blends or powder and biscuits or bars. On the other hand, ready-to-use supplementary food segment is bifurcated into solid segment or powdered and semi-solid or paste segment. Everything considered, RUTF segment is anticipated to devour the market share of RUSF by the end of the predicted period, which also served greater than 70% of the demand in 2017. The reason why semi-solid or paste segment is gaining popularity and high consumer usage is because of its ease of use as it doesn’t need any preparation and can be consumed as it is whereas, solid powder segment is attaining its pace from its usage in infant food.

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According a report, UNICEF contributed 66.1% of the demand in 2017, much ahead of the other end-use categories of NGOs and WPF. Now, numerous firms and organizations are focusing on making RUSF and RUTF products which would abide by UNICEF norms and requirements.

Mark Moore, founder and CEO of MANA Nutrition entered the ready-to-use therapeutic food business after assessing the response of the product in a meeting on hunger in Africa. Now, the company is one of the leading giants in the market. A joint venture between another key player GC Rieber Compact and South African shareholders also come together by launching their RUSF and RUTF products for hunger struck areas. Diva Nutritional Products, Hilina, and Insta Products are some more leading players in the market.

Rise in Demand for D-mannose Products Due to their Ability to Prevent and Treat UTI

As world is witnessing a rise in the population that are fighting with UTI, many firms all over the world are trying to come up with d-mannose products. These products are created keeping in mind the raw material available in the region and as per the locale taste. This factor, and the growth in the awareness about the way d-mannose products prevent and treat UTI have been some of the key causes for the global market to experience an increased demand in d-mannose market over a last few years.

As stated by Transparency Market Research (TMR), the global d-mannose market is anticipated to generate a revenue of US$700 mn worldwide, towards the end of 2017. It is also expecting to witness a growth at CAGR of 3.5% over 2017-2025.

What driving forces are likely to strengthen the market growth?

D-Mannose is a safe option to prevent and treat of urinary tract infect (UTI) instead of antibiotics, which come with a risk of building resistance. Besides, d-mannose does not influence glucose levels in the person’s body, making it safe for everybody, including diabetic patients for ingestion. Other than its mainstream use in the treatment of infections, for example, UTI, d-Mannose is utilized as a cheap starting material to blend d-Mannitol. In addition, d-Mannose contains fewer calories and has some excellent surface enhancing attributes. For precisely these reasons, the product is extensively used in the production of dairy items such as frozen yogurt, yogurts, and others.

What makes Asia-Pacific region to lead the geographical segment?

Based on finished product type, the market is divided into tablet, powder, and capsules. As per the research conducted, the capsule segment is estimated to surpass tablet and powder segment as consumers prefer medication via capsule over any other mode of delivery. This preference can be attributed to the comfort and better absorption properties of capsules as compared to the latter two. Even, the dietary supplement in application segment is expected to rule over the other ones due to the emerging trend of consuming non-genetically modified organism and natural products.

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On the basis of region the market for d-mannose product is anticipated to grow in Europe and North America, followed by Asia-Pacific region over the predicted period. Due to significant development of the nutraceuticals and animal feed businesses in the locale, Asia-Pacific is estimated to emerge as a strong player in the global d-mannose market.

What strategies are taken up by key players to enhance their growth in the market?

According to a news report, among several manufacturers of d-mannose products, Divine Bounty has come up with a potentially acclaimed and therapeutic d-mannose capsules. A few established organizations working in the d-mannose market, for example, E. I. du Pont de Nemours, Now Health Group Inc., Jarrow Formulas Inc., and Nutraceutical International Corp. have put their focus on extension of their manufacturing facilities, while endeavoring to attract neighborhood players in developing economies.

Mayonnaise Sauce Market Driven by Ease of Availability & the Rising Acceptance of Mayonnaise Sauce

Mayonnaise is a cold, emulsification which finds application as sauce or condiment in the food market. This condiment sauce stepped out from its French-Spanish origin and received acceptance worldwide. The standard mayonnaise sauce is made out of a perfect blend of oil in water or other liquid such as vinegar with egg yolk which acts as the emulsifying agent to produce mayonnaise. Egg yolk contains an abundance of lecithin, which is a phospholipid present in egg yolk. This lecithin makes the egg yolk an emulsifying agent. Thus the authentic mayonnaise cannot be produced without egg. However, eggless mayonnaise sauce is also available globally and is being widely accepted among the vegan consumers. The eggless mayonnaise sauce which is semi stable or semi- emulsified mayonnaise sauce is produced by replacing egg yolk with other vegan ingredients such as mustard, lime, garlic, roasted eggplant or other vegan ingredients.

Mayonnaise Sauce Market Segmentation

Mayonnaise Sauce market can be segmented on the basis of nature, type, by end use, by packaging, by distribution channel and region. On the basis of nature, it is segmented as organic and conventional. The high oil content in mayonnaise sauce made it a risky choice as food taste enhancer for the health-conscious consumers. In such scenarios, if mayonnaise sauce can be prepared out by adding organic ingredients then it could turn out to be a healthy and pure food option. Although the market is flooded with the large availability of conventional mayonnaise sauce, the growing trend of organic food products is anticipated to catalyze the demand of organic mayonnaise globally.

On the basis of type, the Mayonnaise Sauce market is segmented as; egg mayonnaise sauce and eggless mayonnaise sauce. The demand for egg mayonnaise sauce is leading over the demand for eggless mayonnaise sauce. This basically due to the wide preferences of egg mayonnaise sauce in cooking as it is fully emulsified thereby furnishes a perfect blend in taste while used in different recipes. However, the vast availability of eggless mayonnaise sauce in different flavors is attracting the vegans who are looking for different taste option in their regular cuisine.

On the basis of end use, the mayonnaise sauce market can be segmented as HoReCa and household. There exist a huge penetration of Mayonnaise sauce in the hotels, restaurants and café market. Mayonnaise sauce is now accepted almost in all known culinary worldwide.

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On the basis of the packaging, the mayonnaise sauce market is segmented into glass jars, flexible packs, plastic jars. The demand these packaging formats is varying from region to region and individual consumer preferences over the ease of use and price competitiveness.

On the basis of the distribution channel, the mayonnaise sauce market is segmented into modern trade, convenience stores, and online retail. The modern trade channel holds the higher share in the sale of mayonnaise sauce followed by other channels.

On the basis of region, the mayonnaise sauce market is segmented into North America, Latin America, Europe, Asia Pacific & Japan, and Middle East & Africa. Rising trend of vegan food in the Europe and North America and urge of new taste enhancing food products with natural ingredients is boosting up the demand for egg less mayonnaise sauce in the both the regions. The demand for multi flavored mayonnaise sauce is also rising in the South East Asian region and among countries in the Middle East.

Mayonnaise Sauce market Global Market Trends and Market Drivers:

The world is turning into a global village, with the high influx of expatriates in Middle East & African region and also in European and North-American countries. This remains a strong factor in the acceptance of multi culinary food traditions in almost all part of the world. The rising trend of innovative food indulgence options with new taste variations as well as growing health awareness among consumers is prompting food manufacturers to find a sweet spot between taste innovations and health attribution availed in almost all the products they produce and that to on a very competitive price range. This creates a huge availability of various variants of eggless mayonnaise sauces in the market with multiple flavor options in both organic and conventional formats. The ease of availability and the rising acceptance of mayonnaise sauce in almost all the regional cuisines is driving the demand in mayonnaise sauce market. However, the rising obesity and heart health issues are restricting the mayonnaise products from being the choice of every household and create an urge for more innovative mayonnaise sauces which can transform it as a balance diet food option.

Mayonnaise Sauce Market Key Players:

Variety of Mayonnaise Sauce has been formulated by the manufacturers with multiple flavor variants and some of the global market players manufacturing Mayonnaise Sauce market include; Dr. Oetker, American Garden, Kraft Food Inc. (Heinz), Del Monte Foods Inc., Hampton Creek, Trader Joe’s, Walden Farms, Blue Plate, Unilever, Ceres Organics among others.

Fishmeal and Fish Oil Market Driven by Rising Demand of Innovative Health Supplements

Fishmeal is the flour processed out of the fish after milling and drying the fish and its selective body parts, whereas fish oil is the brown or yellow liquid extracted out by pressing the cooked fish. The fishmeal and fish oil are majorly used as additive in the animal and fish feeds. Both fishmeal and fish oil are employed as high protein ingredients in the feeds given to farmland animals and farmed fishes. Fish oil is majorly used in the farm fish feeds with a minor share used in land animal feeds. Moreover, Fishmeal is not fed directly (undiluted) to the animals as feed additive. It is need to be added in animal feeds by following typical inclusion rates for fishmeal which vary among different types of feed. The production of fishmeal and fish oil utilizes different species of fishes. However, oily fish species such as anchoveta fish is commonly used.

Fishmeal and Fish oil Market Segmentation

Fishmeal and Fish oil market is segmented on the basis of source, application and region. On the basis of source it is segmented as anchovy, menhaden, capelin, sand eel, horse mackerel, pilchard and others. The oily fish species such as anchovy is a profitable source for fishmeal and fish oil production.

On the basis of application Fishmeal and Fish oil market is segmented as; Aquaculture & aquatic feeds, Land animal feeds, Fertilizers, Pharmaceuticals and dietary supplements. The major share of revenue being driven by animal feeds and fish feed application of fishmeal and fish oil.

On the basis of region the Fishmeal and Fish oil is segmented into Asia Pacific, North America, Latin America, Europe, Middle East and Africa and Japan. The fishmeal and fish oil produced from the species sourced from North American and Latin American region are high with LC-omega 3 fatty acids which are mainly eicosapentaenoic and decosahexaenoic acids (EPA and DHA) and are majorly sourced in dietary supplements.

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Fishmeal and Fish oil market Global Market Trends and Market Drivers:

The global fish and seafood market is at a dynamic evolution stage where big market players and government fishery organizations are joining hands with small fishery farms at both inter and intra-region levels resulting in a scope of demand with quality in aquatic feed additive market. This in turn driving the demand for fishmeal and fish oil market. Furthermore, rising demand of innovative health supplements for both infants and adult consumers will catalyzed the demand for human edible fishmeal and fish oil production and omega-3 added supplements. Moreover, consumer consciousness and urge to use products source and cultivated with naturally grown ingredients led to increase the demand of fertilizers with natural additives. This also supports the growing demand for fishmeal and fish oil around the globe. However, use of fishmeal and fish oil as additive in animal feed is limited by the typical inclusion rates which in turn expected to limitsthe growth rate for fishmeal and fish oil market.

Fishmeal and Fish oil Market Key Players:

Variety of Fishmeal and Fish oil products with diversified uses have been introduced by the manufacturers and some of the global market players manufacturing Fishmeal and Fish oil products in the market include; FMC corporation, Austevoll Seafood ASA, Croda International PLC., Oceana Group Ltd, Omega Protein Corporation, Sürsan, The Scoular Company, GC Rieber Oils, Marvesa, Tasa, Orizon, Pioneer Fishing, Triplenine Group, Pesquera Exalmar S.A.A, Corpesca SA, FF Skagen A/S, Copeinca ASA, Colpex, Mukka Sea Food Industries Pvt. Ltd Among others.

Lime Oil Market Driven by the Numerous Health Benefits with Lime Oil

Lime oil is obtained from Citrus aurantifolia of the Rosacea family. It possess some useful characteristics such as it is antiseptic, antiviral, astringent, aperitif, bactericidal, disinfectant, febrifuge, haemostatic, restorative and tonic in nature. It is useful in restoring energy, increasing hunger and appetite, preventing aging symptoms, fights infections, reduces muscle and joint pain and helps in treating food poisoning and typhoid. Due to its useful properties, lime oil have their application in various industries such as pharmaceuticals, cosmetics, healthcare etc.

Lime Oil Market: Segmentation:

Lime Oil market can be segmented into its source, form, application and distribution channel.

On the basis of source, lime oil market can be segmented into organic as well as conventional. Among the two sources, lime oil in its organic segment is being anticipated to have higher share as compared to its conventional form.

On the basis of form, lime oil market can be segmented into distilled, cold pressed, infused and essence. Lime Oil in each of its form are being used in large scale in various industries mainly due to some of the important properties it possess.

On the basis of application, lime oil market can be segmented into pharmaceutical industry, food industry, and cosmetic industry. Among these application, lime oil has been used in large scale in pharmaceutical industry mainly due to the numerous health benefit properties that it possess. Lime oil even has the property of curing viral infections caused in the respiratory system. Besides this, lime oil has applications in the food and beverages segment, where it is used to add a sweet flavor to various dishes like chicken. In the world of cosmetics, lime oil is also used to purify the skin and the hair. Adding one or two drops of lime oil to the shampoo or the face cleanser gives benefits to the hair and the skin, which is supporting the cosmetic segment growth in lime oil market.

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On the basis of distribution channel, lime oil market can be segmented into direct and indirect distribution. The indirect distribution for lime oil can be further sub segmented into modern trade, convenience store, and e-retailers. Among all these segment e-retailer is expected to represent significant growth in the lime oil market. Increasing internet penetration and rising consumer influence towards online purchasing is expected to drive the segment growth over the forecast period.

Lime Oil Market: Regional Outlook:

Regional segment for the market of lime oil is segmented into five different regions: North America, Latin America, Europe, Asia Pacific including Japan and Middle East & Africa. Europe market is expected to dominate the global lime oil market in terms of revenue, and this trend is projected to sustain throughout the forecast period. Europe lime oil market is the most attractive market. MEA regions have higher global share for cosmetics. Thus in MEA the lime oil have an opportunity to gain in demand and sustain its presence for long term.

Lime Oil Market: Demand Drivers:

Due to the numerous health benefits with lime oil, it has got a surging demand in the market, especially in the European region. The various benefits that lime oil has include being antiseptic and can help in curing infections, and can help in preventing tetanus if the wound is caused by something derived from iron. Due its other critical therapeutic properties, helps lime oil drive its demand in the pharmaceutical industry. In addition, lime oil is widely used as a natural ingredient in cosmetics and food industry which further expected to support lime oil market growth over the forecast period.

Lime Oil Market: Key Players:

Some of the key players in the Lime Oil market are: Statfold Seed Oil Ltd, Inovia International, NHR Organic Oils, Phoenix Aromas & Essential Oils, LLC, SpringThyme Oils Ltd, Penny Price Aromatherapy, Gogia Chemical Industries Pvt. Ltd, Ultra International B.V., Citromax.

Organic Beverages Market Driven by Health Cautious Consumers

Organic Beverages are one kind of beverages which has no synthetic pesticides, growth hormones, genetic engineering and artificial flavors, colors and preservative, among other things. The organic beverages market is an upcoming sector as people are now beginning to focus their attention on organic beverages rather than carbonated functional drinks. Organic beverages offer a number of health benefits. Rising concerns of people over health issues is fuelling the growth of organic beverages. Rising interest in organic soda without artificial flavorings and preservatives is, no doubt, in demand today. People prefer organic beverages over drinks that are high in sugar, full of chemicals and lack nutritional value. All these factors together are fuelling the demand of organic beverages all over the world.

Organic Beverages Market: Segmentation:

Organic Beverages can be segmented on the basis of Product type, End Use and Distribution Channel.

On the basis of product type, the organic beverages can be segmented into alcoholic and non-alcoholic beverages. Alcoholic beverages is further sub segmented as ciders, cocktails, gin, beer, wine, whiskey & rum. While non-alcoholic beverages is further sub segmented as coffee, tea, fruit juice, vegetable juice dairy based beverages, dairy alternative beverages and others.

On the basis of End Use, the organic beverages can be sub segmented into households and HORECA. Both the segments have equal share in terms of volume and value sales.

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On the basis of distribution channel, the organic beverages can be segmented into direct and indirect channel. The indirect channel can be sub segmented into modern trade, convenience store and E- Retailers. Among all these segments E- Retailers segment is expected to represent favorable growth sduring the forecast period.. Rising consumer influence towards online purchasing as well as increasing internet penetration across the globe is expected to support in the global organic beverages market.

Organic Beverages Market: Regional Outlook:

Regional segment for the market of organic beverages product is divided into five different regions: North America, Latin America, Europe, Asia Pacific including Japan and Middle East & Africa. North American region has been anticipated to be the largest market for organic beverages in terms of volume and value consumption during the forecast period. Factors such as Shifting consumer preference towards halthy lifestyle coupled with consumption of products containing natural and pure ingredients is expected to support the organic beverages market growth over the forecast period. Moreover, market in Asia-Pacific is expected to represent favorable growth during the forecast period. Increasing awareness level for organic products among the consumers as well as continuous launch of new product variants is expected to support the organic beverages market across the Asia Pacific region.

Organic Beverages Market: Demand Drivers & Restraints

Consumers are becoming health cautious in recent times, no matter whether it come to drinks or food. Organic beverages being synthetic pesticides free, having neither any flavoring agents nor any preservatives, caters to the needs and demands of the consumers. This critical factor is expected to drive the demand of organic beverages during the forecast period. However, organic beverages are quite expensive as compared to conventional one. Due to which it is mostly preferred by the upper middle class population and is least affordable for other income group, thus this may hinder the market growth in the near future.

Organic Beverages Market: Key Players:

Some of the key players for Organic beverages market are as follows: Refresco Beverages UK Ltd, Uncle Matt’s Organic Inc, Equinox Kombucha, 3V Natural Foods, Berrywhite, Wild Bunch & Co., Oatly AB, Smart Juice, Phoenix Organics, James White Drinks, Biotta, Dark Dog Trading GmbH.

Mustard Market Driven by Acceptance Multi-culinary Food Culture & Urge for New Taste & Food Flavors

Mustard plant belongs to the genera of Brassica and Sinapis within the Brassicaceae family. Being native to sub-Himalayan region of the Indian sub-continent, Mustard plant is cultivated majorly for its edible leaves and oil seeds with wide-ranging culinary uses. Mustard is a seasonal crop grown in the winters and their leaves are more flavorful and crisp and available between November and March. The young tender leaves are used widely as a leafy vegetable and being extracted for from the plant when it got about two feet tall. Furthermore, the plant grows about four to five feet in height and endures flowers of golden-yellowish shade which later develop into mustard oil-seeds pods.

Mustard Market Segmentation

Mustard is segmented on the basis of type, nature, form, application, distribution channel, end use and region. On the basis of type mustard market is segmented as Black mustard and Indian mustard. Both these varieties of mustard possess distinctive properties and uses. However, Indian mustard is more common in use and is also known as yellow mustard. Black mustard plant is grown exclusively for its seed and seed oil which find more medicinal uses such as in the treatment of arthritis.

On the basis of nature Mustard market is segmented as; Organic and conventional. In the rising urge and demand of organic food products globally, mustard market is no longer remain as an untapped market. There is a growing demand of mustard products grown organically.

On the basis of form Mustard market is segmented as; seed, powder, paste and oil. The seed form mustard is marketed majorly in direct sales to various companies involved mustard oil manufacturing. However, a large number of powdered and paste form mustard products are also available in the retail market.

On the basis of application mustard market is segmented as; Food, Pharmaceuticals and personal care. The food segment of mustard market can be further categorized into seasonings & condiments sauces; spreads, dips & relishes; snacks and cooking oil.

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On the basis of distribution channels mustard market is segmented as; direct and indirect sales. The indirect sales of mustard market can be further segmented into retail stores, food wholesale stores, modern trade, and online retail. The major share of revenue being driven by retail segment, the online retail is expected to attain a superior growth rate and a substantial market share by showcasing the information available on internet.

On the basis of region the mustard market is segmented into Asia Pacific, North America, Latin America, Europe and Middle East & Africa. Mustard plant with its higher culinary usage across minor Asian region with an established market for both its edible leafs and seed oil hold a prominent market share in the countries like Thailand, Indonesia, China, India and others in the Asia Pacific region. However, the cultivation of mustard plant as a crop is now naturalized in the areas of North Africa and in some of the European regions. The market for yellow mustard/Indian mustard is now growing even across the North American region.

Mustard market Global Market Trends and Market Drivers:

The rising migration levels around the world with the emergence and acceptance multi-culinary food culture and urge for new taste and food flavors is driving the demand of mustard seed oil across the world as a prominent condiment sauces and cooking oil. Moreover, the rising trend of using more and more herbal and natural medicinal products coupled with rising awareness among consumers around the globe about the therapeutically beneficial mustard herb & oil is adding up in the rising demand for products in global mustard market. Being a seasonal crop of winter, the natural cultivation is not sufficient to maintain the supply to demand ration throughout the year leading to frequent price fluctuations.

Mustard Market Key Players:

Variety of mustard formulations have been introduced by the manufacturers and some of the global market players in mustard market include; Conagro Brands Inc., McCormick Foods, Unilever, Mustard and Co., H.J. Heinz Company, French’s, Cargill Inc. among others.

Natural Source Vitamin E Market Driven by an Increased Awareness About Health & Intake of Vitamins & Minerals

Natural Source Vitamin E Market: Snapshot

The global natural source vitamin E market is driven by an increased awareness among consumers about health and intake of necessary vitamins and minerals. The growing disposable income is increasing the affordability of products and this is also propelling the demand for natural source vitamin E. Amidst the market’s struggle due to declining supplies of deodorized distillates, a key raw material used for manufacturing natural Vitamin E, the market will expand at a12.8% CAGR from 2016 to 2024, states Transparency Market Research (TMR). With sustainable demand from the wealthy or well-to-do customer base, the market is estimated to be worth US$2,251.7 mn by 2024.

Tocopherols to Beat Tocotrienol in Terms of Demand

There are two variants of natural source vitamin E available in the market: tocopherol and tocotrienol. Of these, tocopherol is expected to lead in terms of demand as well as in terms of being the highest revenue contributor. The tocopherol segment accounted for 65% of the market back in 2015. High use in dietary supplements is a key reason for the growing demand for tocopherol. As tocotrienols are difficult to absorb during digestion and are also poorly distributed to blood cells, their demand will is low. Moreover, they are rapidly metabolized and eliminated from the body. Thus, its application is limited to cosmetics, where it is used for anti-aging creams. Therefore, tocotrienols occupies a significantly lower share as compared to tocopherol in the natural source vitamin E market.

Dietary Supplements to Lead in Terms of Application Segment

The applications for natural source vitamin E include dietary supplements, cosmetics, food and beverage, and animal feed. Of these, the dietary supplements segment not only led in the past but will also witness growth in the coming years on account of the promise supplements hold in preventing chronic diseases or of the promise of longevity. The expansion of distribution chains will also aid the demand for vitamin E-based dietary supplements such as energy drinks, tablets, and capsules.

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Asia Pacific to Emerge as Lucrative Market for Natural Source Vitamin E

The market for natural source vitamin E is flourishing in Europe and North America. The market for natural source vitamin E market in North America was accounted for over 40% in 2015 and 26% in Europe. The growing awareness about having a healthy lifestyle and the increasing realization of the importance of nutrients by making use of supplements are both driving the natural source vitamin E market in these two regions. The presence of excellent distribution channels will also ensure the growth of the market in Europe and North America. The increasing affordability of natural source vitamin E on account of increasing disposable income in developing nations of Asia Pacific is helping the market in APAC to grow. It is estimated that during the forecast period of 2016 to 2024, the Asia Pacific natural source vitamin E market will expand at a 13.3% CAGR. China will be a lucrative market in Asia Pacific region for natural source vitamin E.

Global Protein Water Market: Health Inclination to be Core Triggering Factor, finds TMR

Consumer inclination towards products with varied benefits is anticipated to have a positive impact on the global market for protein water, finds Transparency Market Research (TMR) in a research report. The report is titled, “Protein Water Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 – 2025.”

The worldwide food industry has experienced a critical change in the course of recent years, making an outright requirement for item customization to suit different buyer needs. Keeping in mind the end goal to make due in this aggressive market with its consistently changing purchaser patterns, it turns into a need for a brand to discover creative approaches to showcase their items. Protein water is one of an endeavor by the makers to offer an item which can be expended by the competitors as well as the way of life buyers. Protein water has been around for some time now, and their inclination is required to be high, finished the gauge time frame also. Protein water is presently been publicized on a greater scale the same number of competitors have positive audits on the products. The vendors offering protein water has a focused edge over its static partners as protein water has zero sugar and has 20-gram protein. The worldwide protein water market is along these lines expected to witness solid development well into the following decade.

The worldwide protein water market is required to be fuelled to a great extent by the expanding demand from the health cognizant consumers. Because of a broad advertisement outlook, protein water has contacted a substantially bigger gathering of people and subsequently have a high inclination among the sellers over the globe. Different explanations behind the high inclination for protein water are the helpful and minimal effort item. Protein water creates higher incomes per client picked up, along these lines settling on protein water a perfect decision for sellers to market their items. Regardless of the high uplifting standpoint, there are certain dynamics that may hamper the development of the global market for protein water, for instance, expanding product advancement for energy drinks by the contenders and other nutritive item, for instance, energy gel picking up footing in the field of sports nutrition. Nevertheless, because of the advantages protein water offers, it is expected to remain in the competition over the estimate time frame.

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Based on flavor, the market is expected to be ruled by the segment of mixed fruit is likely to lead the market over the years ahead owing to the growing inclination of consumers towards fusion flavor. Region-wise, the market has been segmented into the Middle East and Africa, Asia Pacific including Japan, Europe, Latin America, and North America. The top drawer vendors present in the market are Bodiez Protein Water, River Collective Ltd., Protein2o, Inc., Vyomax Nutrition, Cend Limited, My Goodness Ltd., Kellogg Company, and Optimum Nutrition Inc.

Awareness Regarding Health Benefits to Trigger Growth in Demand for Nutraceuticals Globally

A nutraceutical mainly refers to a standardized nutrient and a pharmaceutical grade. In the U.S., nutraceuticals are not considered under any category and are thus regulated as food additives and dietary supplements by the FDA. Nutraceuticals are basically products that are extracted from food sources that are meant to provide additional health benefits along with the basic nutritional value it already provides the consumers with. Depending on the dominion, these nutraceutical products might claim to prevent chronic ailments, enhance health, delay the process of aging, enhance life expectancy and support the function of the body. Several leading companies are plying for a leading position in the global nutraceuticals market among the tough competition in the consolidated market. They are also focusing on product innovation to stay competitive in the market.

The global market for nutraceuticals is anticipated to rise at a 7.3% CAGR from 2015 to 2021. The market is expected to reach US$278.96 bn by 2021 from a valuation of US$165.62 bn in 2014.

Which product’s demand is likely to help the market grow in the years ahead?

Based on revenue, the segment that emerged dominant in 2014 was functional food. It acquired a share of 31% in the same year. Over the last few years, the demand for functional foods such as branded ionized salt, omega fatty acid fortified food, probiotics, fortified food, and branded wheat flour has surged extensively. The growing interest among consumers for achieving wellness and good health through a balanced diet, the burgeoning geriatric population, and the intensifying costs of healthcare services are likely to fuel the demand for functional food products over the coming years.

Other than this, the manufacturers of functional beverages are anticipated to witness lucrative prospects along the line. The demand for functional beverages is also projected to witness a significant growth over the coming years across several nations in Asia owing to their inclination towards beverages which are dairy based. Over the next couple of years, the demand for dietary supplements is also likely to reach a noteworthy height.

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How will price act as a roadblock in the development of the market?

In spite of seeing ideal development openings around the globe, the expanding costs of nutraceuticals are blocking their acknowledgment crosswise emerging economies. Nutraceuticals are by and large estimated higher than pharmaceuticals. This price gap is convincing individuals to move towards low value solutions.

The absence of awareness regarding nutraceuticals is another factor restricting the market's journey towards growth. An expansive base of individuals around the globe are yet to understand the advantages offered by nutraceuticals. A larger part of consumers along these lines still decide on regular pharmaceuticals rather than nutraceuticals with the end goal of treatment. General public in this manner have less confidence in the adequacy of nutraceuticals because of their restricted learning with respect to such items. This unfavorably thus impacts the development path of the nutraceuticals market.

Population and Taste Preferences to Trigger Use of Cooking Oil in Qatar and GCC

The market for cooking oil in the GCC and Qatar has been seeing a noteworthy shift in venture patterns lately. Over the previous decade, the funding in this market has multiplied inferable from players understanding the degree of prospect this market presents. The expanding populace and a higher affinity of buyers to spend on eatable oils are the essential elements driving the cooking oil market in the GCC and Qatar. The prevalence of core organizations in the region has expanded recently with the development sought after. Act of spontaneity and broadening of items in this market is a key methodology embraced by sellers. Nevertheless, the expensive nature of raw materials needed for the manufacturing of cooking oils is likely to have an adverse impact on the growth of the Qatar and GCC cooking oil market. The dearth of local manufacturing of cooking oils owing to adverse climate conditions and low rainfall are further anticipated to cause the market to slow down in the near future.

The Qatar and GCC market for cooking oil is anticipated to expand at a CAGR of 6.6% over the course of the forecast period. In 2015, the market was worth US$988.2 mn and is likely to reach a valuation of US$1.7 bn by the end of 2024.

Which is the most preferred product in the GCC?

On the premise of product, the market for cooking oil in the GCC and Qatar is divided into palm oil, corn oil, and sunflower oil, among others. The other products comprise coconut oil, flaxseed oil, and soybean oil, among others. Sunflower oil recorded a noteworthy offer in the cooking oil showcase, representing over 70% in 2015. The fragment is relied upon to lead the GCC and Qatar market all through the gauge time frame attributable to the across the board utilization of sunflower oil among occupants in the GCC area. Notwithstanding representing an offer of under 7% of every 2015 in the GCC and Qatar cooking oil advertise, corn oil is required to develop at the speediest rate through 2024.

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What factor is likely to be more relevant for boosting the Qatar cooking oil market?

Region-wise, the GCC and Qatar cooking oil market has been segmented into Qatar and other GCC nations, for instance, Oman, U.A.E., and Saudi Arabia. The cooking oil market in Qatar is as of now encountering pitiful development, with the parched region’s low populace being the major limiting element. However, customer spending in Qatar is probably going to rise quickly in the following couple of years, with the development being fixated on the sustenance area. The buying power of Qataris is higher contrasted with other GCC nations and combined with the surge in adhering to a good diet propensities, the nation is figure to witness impressive development in the cooking oil market.

Global Non-meat Ingredient Market: Increasing Uptake of Meat Products at the Forefront of Driving Demand, finds TMR

Non-Meat ingredients, extracted from plants, animals, and synthetic sources, find application in processing meat related food products. They serve to better texture, flavor, volume, and other characteristics of the processed meat food. A report by Transparency Market Research, titled, “Non-Meat Ingredient Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017–2025,” finds the rising consumption of added meat products is serving to majorly fuel the market.

A unique perceived benefit of non-meat ingredient is its ability to boost shelf life and stability of the product. This is also serving to boost their demand. Further, improving technologies that are making it even more cost effective to freeze and preserve meat products, thereby helping the products to reach faraway markets, is proving beneficial to the market too.

One factor posing a hindrance to the non-meat ingredient market, on the flip side, is the stringent regulations serving to limit production. The emergence of new techniques to bring down the use of non-meat ingredient is also posing a challenge to the market.

Having thrown light on the growth drivers and restraints, the report goes on to segment the global non-meat ingredient market based on origin into animal, plant, and synthetic. Of them, the plant origin accounts for a leading share in the market and will likely retain it in the upcoming years. The synthetic segment is slated to trail the plant segment owing to being less expensive.

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Depending upon raw materials, the global market for non-meat ingredient market can be segmented into hydrocolloids, sodium nitrates, milk proteins, phosphates, gelatin, blood protein, glutamates, vegetable oils, carrageenan, and sugars. Among them, the vegetable oil segment is predicted to have a dominant share on account of its versatility. The key applications of non-meat ingredients are flavoring, coloring agent, taste enhancers, binder, texture enhancers, extenders, and fillers.

From a geographical standpoint, North America is the leading market which is expected to continue to dominate the non-meat ingredient market in the near future as well. This is because enormous amounts of processed meat products is consumed in the region. Europe is another key market which trails North America in terms of value. The markets in Latin America and Asia Pacific are highly lucrative and hold a lot of potential on account of the increasing trade and commerce in the regions.

The report throws light on the size of the global market for non-meat ingredients by factoring in the overall revenue and also the competitive dynamics determining the course of the market. In order to do so, it profiles some of the important companies operating it. Some such companies are Wenda America Inc., Kerry Inc., Ripon Select Food Ltd., Koninklijke DSM N.V., Eleven Food Group, Shokuken Co., Ltd., AEP Colloids, and Cargill, Inc.