Amaranth
flour is a protein-rich and gluten-free flour that is widely used as
an ingredient in various food products globally. Amaranth flour is
primarily produced by grinding the seeds of the amaranth plant into
fine powder. Amaranth flour consists of rich content of the amino
acids such as methionine and lysine. Amaranth flour is a superior
alternative for individuals which are sensitive to gluten-based food
products which is enriches the nutritional content of the gluten-free
recipes. Amaranth flour is very high in protein content as compared
with other flours. Amaranth flour is usually combined with other food
ingredients as an alternative for other flours and is primarily used
in most of the gluten-free products imparting a rich nutty flavor to
the products. Amaranth flour is rich in fiber, potassium, calcium,
vitamin A & C, and phosphorus. The most widely used species for
amaranth flour are Amaranthus caudatus and Amaranthus cruentus, which
are mostly cultivated and used in North America, Central America,
Mexico and some parts of India.
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Global
Amaranth flour: Market Segmentation
The
global amaranth flour market is segmented on the basis of raw
materials, application, distribution channel, and region. The global
amaranth flour market is segmented on the basis of raw material which
includes Amaranthus caudatus and Amaranthus cruentus. The global
amaranth flour market is segmented on the basis of application in
which amaranth flour is used in bakery products such as crackers,
pancakes, cookies, breads, bread rolls and cakes. Amaranth flour is
also used in pastas, cereals and biscuits. The global amaranth flour
market is segmented on the basis of distribution channel such as
online stores, retail stores, and super/hyper market. Hence, the
global amaranth flour market is expected to significantly increase
the revenue contribution over the forecast period.
Global
Amaranth flour Market: Regional Outlook
Geographically,
the global amaranth flour industry can be divided by major regions
which include North America, Latin America, Europe, Asia Pacific and
Middle East and Africa. Globally, among all regions, North America
has developed as the dominant region in global amaranth flour market
followed by Latin America. Increasing demand for amaranth flour as a
substitute to gluten-based food products, has strengthened the growth
of global amaranth flour market and hence is projected to
significantly expand the revenue contribution of the market over the
forecast period.
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Global
Amaranth flour Market: Growth Drivers
Growing
levels of gluten intolerance is one of the major driving factor of
the global amaranth flour market. Rising consumer awareness regarding
usage of gluten-free products in day-to-day life helps in maintaining
the cholesterol level in the body, which is one of the major driving
factor for global amaranth flour market. Manufacturers are offering
innovative gluten-free products to the consumers in order to remain
in the competition in the market. Many amaranth flour producers are
providing healthier product offerings based on the increasing demand
for amaranth flour as a better substitute in a variety of food
products. Hence, the global amaranth flour market is expected to
observe robust growth over the forecast period.
Global
Amaranth flour Market: Key Players
Some
of the key players identified across the value chain of the global
amaranth flour market include Ardent Mills Corporate, The Fine Food
Company, Firebird Mills Products, The Hain Celestial Group, Inc.,
Anita's Organic Grain & Flour Mill Ltd, Bay State Milling
Company, Left Coast Naturals, Mirfak Pty Ltd and Arva Flour Mill. The
companies are expected to expand their business by enhancing their
product portfolio in global amaranth flour market. The companies are
projected to frame certain strategies in future in order to gain the
competitive advantage in global amaranth flour market till 2025.
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