Potato Protein Market Expected to Expand at a Steady CAGR through 2027

Market Introduction:

Potato protein constitute proteins of nutritious and functional values recovered commercially on a large scale. Potato juice from starch manufacturing is the major source of protein extraction. The largest potato protein fraction is usually called tuberine and accounts for approximately 70% of the protein content and this protein usually consists of both albumin and globulin. The potato protein finds application in various food and feed industries and is gaining popularity among the consumers owing to its enriched nutritive and functional properties. Potato protein has high digestibility and is high in its amino acid content. Potato proteins offer superior emulsifying, gelling and foaming properties in various end use products. The protein is gaining popularity in the global market owing to its readiness to be used as a substitute for high value animal proteins like caseinate, egg albumen and yolks. Most of the manufacturers across the globe use non genetically modified potatoes for the extraction of potato protein and is found to be more sustainable than animal proteins.

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The global potato protein market is expected to grow over the forecast period owing to the increasing consumer awareness and continuous efforts of the manufacturers in the research and development of the potato protein that can be used for the direct human consumption.

Global Potato Protein Market: Segmentation

The global potato protein market is segmented on the basis of nature, end use, and region.

On the basis of nature, global potato protein market is segmented into organic and conventional. The organic segment of the potato protein is expected to exhibit growth over the forecast period owing to the increasing awareness among the consumers.

On the basis of end use, the global potato protein market is segmented into food industry and feed industry. The food industry can be further segmented into confectionery, beverages, snacks & bars, sports nutrition, desserts & ice creams and others

Depending on the geographic regions, Global White Cheese Market is segmented into seven key regions: North America, Latin America, West Europe, East Europe, and Asia pacific excluding Japan, Japan and MEA.

Global Potato Protein Market: Drivers, Restraints, and Trends

The demand for the potato protein is triggered by the shift in consumer preferences from animal to sustainable plant proteins. A large percentage of the population prefer meat free and vegan diets which is expected to drive the growth of the global potato protein market. Potato protein market is majorly driven by the increasing need of protein rich diets among the consumers for weight management, active nutrition, and healthy aging. Potato protein contains high percentage of amino acids which is comparatively larger than soybean proteins isolates which is fueling the demand of potato protein among the consumers. Many animal and vegetable proteins such as soy, milk or egg are declared allergenic however, the potato protein is the combination of high functionality, good nutrition and low allergenicity. All these factors are expected to collectively drive the growth of the global potato protein market.

Availability of substitute plant protein such as soy and gluten is expected to hamper the growth of the global potato protein market. Another factor which is expected to be an obstacle in the steady growth of the global potato protein market is the lack of awareness among the consumers.

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Global Potato Protein Market: Regional Outlook

North America is expected to contribute the largest share in the global potato protein market owing to a changing consumer preferences towards plant based proteins and increasing awareness among the consumers.

Europe is expected to represent the second largest regional market in the Potato Protein followed by North America. However, the APAC region is anticipated to hold the fastest growth potential owing to the increasing awareness regarding the health concerns in the major developing regions like China and India.

Global Potato Protein Market: Key Players

Some of the prominent players of Global Potato Protein Market are: Avebe, Tereos Syrol, Roquette, Agridient, Kemin Industries Inc., Cyvex Nutrition and others.