Market
Introduction:
Whey
is a natural substance, the liquid part of fresh milk that is left
over from making of cheese and has been used for health related
reasons for more than 24 centuries. It is a rich source of various
nutrients such as protein, amino acids, vitamins and minerals. Whey
protein powder also lowers weight, cholesterol and blood pressure,
reduces the risk of cardiovascular diseases and improves asthma.
Owing to these benefits, whey protein powder has found several
applications in various industries such as food and beverages, health
supplements, pharmaceuticals and many more. As the whey protein
powder aids muscle development by helping in protein synthesis in the
body, it is extensively consumed by bodybuilders and athletes,
thereby driving the market growth. In addition, a surge in the trend
of fitness centers and health club is taking the global whey protein
powder market grow in terms of revenue growth.
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The
overall global whey protein powder market is expected to witness an
intangible growth in terms of CAGR.
Global
Whey Protein Powder Market: Segmentation
Global
whey protein powder market can be segmented on the basis of type, end
use, sales channel
On
the basis of type, global whey protein powder market can be segmented
into whey protein concentrate, whey protein isolate, whey protein
hydrolyzed. Whey protein concentrate is high in lactose and low in
protein. Hydrolyzed whey protein is high protein source and holds
about 60% share of the total whey protein powder market.
Global
whey protein powder market can be further segmented on the basis of
end use into food and beverages, health supplements and
pharmaceuticals. Food and beverages segment is further sub segmented
into infant foods, bakery, confectionery, functional beverages,
snacks and dairy products.
On
the basis of sales channel global whey protein powder market can be
further segmented into direct and indirect. The indirect sales
channel can be further sub segmented into Supermarket, hypermarket,
specialty stores, drug retail stores and e retailers.
Global
Whey Protein Powder Market: Drivers, Restraints, and Trends
The
rising global demand for dairy based products, growing market for
pediatric foods, and increasing trend of health and wellness in midst
of the consumers along with an increased popularity of protein
consumption are considered to be the major drivers for the market.
Other factors include the growing emphasis on read to drink and
performance boosting products and advancement in technologies giving
rise to naïve and improved supplements for health benefits.
Despite
of a numerous drivers for the market, the market still faces a
challenge of the growth retardation by certain restraints. One of the
most important restraint for the market is the high processing and
manufacturing cost of the whey protein powder. There are certain
health related concerns with the whey protein powder which have
hindered the consumers in building a complete trust over the protein
powders which stunt the growth of the global whey protein powder
market. Another important factor which restricts this market to
flourish is the stringent regulatory concerns and required
certifications for marketing whey protein. Apart from all these
restraints, the rising scope of whey protein powders in infant foods
and several other food processing sectors are believed to drive the
overall global whey protein powder market.
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Global
Whey Protein Powder Market: Regional Outlook
Depending
on the geographic regions, Global Whey Protein Powder Market is
segmented into seven key regions: North America, Latin America, West
Europe, East Europe, Asia Pacific excluding Japan, Japan and MEA.
North
America dominates the overall market for whey protein powder and
holds a maximum share of the global whey protein powder market. U.S.
is the major market in this region.
Asia
Pacific whey protein market is growing rapidly owing to the growing
health concerns and increase in the disposable income. Asia Pacific
also holds a valuable market share of the global whey protein powder
market.
The
Europe whey protein powder market is expected to grow at an average
rate owing to the increasing demand of food and beverages in the
region.
Global
Whey Protein Powder Market: Key Players
Some
of the prominent players of Global Whey Protein Powder Market are:
Fonterra, Saputo, Murray, Leprino food CO., Westland Milk producers,
Glanbia Foods, Agropur Inc. and others
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