Savvy
companies operating in the global kefir market are banking upon both
organic and inorganic routes to grow their market shares. Hence, they
can be seen investing considerably in research and development of
better products. They are also seen scouting for opportunities for
strategic mergers and acquisitions.
Successfully
leveraging such strategies, companies that have come to hold dominant
positions in the global kefir market are Hain Celestial, Nestle,
Lifeway Foods Inc., Kerry Group, Danlac Canada Inc., Archer Daniels
Midland, and E.l. Du Pont de Nemours and Company.
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kefir
marketTransparency Market Research, in one of its reports, projects
the global kefir market to rise at a steady 5.9% CAGR from 2017 to
2025. At this pace, the report estimates the market’s valuation to
reach US$2.154 bn by the end of 2025. It valued the global kefir
market at US$1.3 bn in 2016.
Kefir
available in the market are either regular or flavored. Between the
two, the regular variety is seeing greater demand and hence is raking
up greater revenue in the market. From a geographical standpoint,
Europe holds a leading share in the global kefir market. It is mainly
powered by Germany and Europe, which are major revenue grossers. High
awareness about the health benefits of the product, which is
essentially a fermented milk drink, has served to boost the sales in
the market in the region. The Europe region held over half the market
share in 2016.
Kefir’s
Ability to Boost Immunity, Bone Strength, and Digestion Leads to its
Sales
Mainly
fuelling the global kefir market is the rising knowledge about the
good effects of the product on one’s health. Kefir is gotten by
lightly fermenting milk with kefir grains, naturally available as a
combination of bacteria and yeast in a symbiotic association. It is a
novel cultured dairy product and is considered to one of the best
probiotic-rich foods on the planet. With a rising number of people
increasingly conscious about consuming healthy foods, the global
kefir market is expected to receive a major boost.
Elaborates
the lead analyst of the TMR report, “Kefir boosts immunity, bone
strength, supports digestion by tackling irritable bowel syndrome,
and is even effective against cancer and allergies.” The global
kefir market is also getting boosted owing the ability of the product
to alleviate lactose intolerance problem.
Reluctance
among Lactose Intolerant People with Limited Awareness about Kefir’s
Benefits Hampers Sales
In
spite of more and more people learning about the wonder food, the
kefir market worldwide is still to reach its full potential owing
lactose intolerant people being reluctant to consume it. This is
because of the proper knowledge about the benefits of the product.
Organic
Kefir to Drive Market Growth Majorly
A
noticeable trend in the global kefir market is the rising popularity
of organic kefir owing to an increasing number of people preferring
naturally produced food and food products that do not use any
chemical additives. Another noticeable trend in the kefir market is
savvy players turning their gaze to the under-tapped developing
markets in Asia Pacific to grow sales.
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