Organic
juice concentrates is one of the fastest growing category in the food
and beverage industry. Uninterrupted sourcing of organic fruits and
vegetables for the same is vital. The organic trend after being
completely spread across the food industry, is making its ways in the
beverage industry too. Organic fruits and vegetables are grown
naturally without using any pesticides, chemicals, insecticides, and
manufactures are allowed to use only approved substances in
agricultural practices. Changing consumer perception towards
nutritional and health benefits of organic beverages including juices
made from fruit and vegetable concentrates are few of the major
drivers. North America and Western European regions account the
majority of share in the global organic juice concentrates market and
demand for organic juice in the regions are also increasing at higher
growth rate.
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Organic
juice concentrates have more health benefits as compared to the
conventional juice concentrates or any other health drink. In
addition to this it provides with improved, taste and texture, making
it a preferred choice of beverage with higher nutritional content by
the consumers over the other types of conventional packaged beverage
products.
Organic
juice concentrate demand is also driven by the fact that the retail
chains are increasingly offering organic products such as organic
dairy products, organic drinks, organic juices, organic cereals,
organic meat and others. This trend of consuming organically produced
food products is also one of the major factor contributing to the
growth of global
organic juice concentrate market.
Rising
health consciousness regarding excess consumption of fructose and
increasing healthy food choices is having a negative influence on the
organic juice concentrate market. Though it is a good substitute for
conventional juice concentrate, it still consists of fructose and
hence people with diabetes or other health problems avoid consumption
of juice made from concentrates.
The
global market is dominated by North America, and Europe. European and
North American countries are emerging as leading exporters of Organic
juice concentrates to the rest of the world. The major countries of
the world producing organic juice concentrates are Italy, South
Germany, Spain, Belgium, Switzerland, England, Poland, U.S. and
Canada etc.
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